Tag Archives: Content Marketing

Ceasefire: Peaceful Collaboration for Brilliant UX

The relationship between designers and developers can feel like a high-stakes political standoff – and at Brand Fever we know firsthand that it’s easy to get caught in the crosshairs of these opposing forces. We decided to have some fun with the all too familiar battle by creating a video that sums up the frustrations […]

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Building Brand with Content Marketing

Take a Look at the Right Path When you take a step back and look at it, the movement of building brand through content marketing isn’t that different from the movement behind corporate responsibility. Both ask the company to give back in a way that is valuable to customer or greater society in a less self-serving way. […]

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With Great Power(Point) Comes Great Responsibility

When preparing a presentation, have you ever asked yourself “do I want the audience to read along with me or truly listen to what I have to say?” It’s an important question when you begin the process. There is a critical ecosystem that has three equal parts: Message Visual Story Delivery Be careful not to […]

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Brand Fever Scores Trifecta at Premier Website Award Competition

The Jones Group Receives 2011 Web Award for Standard of Excellence

The Web Marketing Association was founded in 1997 to help set a high standard for internet marketing and website development. It is the producer of the WebAward Competition, and the program, now in its 15th year, is the premier annual website award competition that recognizes the best websites in 96 industries. So we were honored […]

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Personal Branding, A Gallery of Your Self Impression

  Recently, Personal Branding has been something that I’ve become keenly aware of while conducting a career search. Now in my new role as a Marketing & Sales Director I see the term used everywhere. Before, I only noticed it used when describing a celebrity, politician or star athlete and typically not in the best […]

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Our WordPress Theming Presentation at WordCamp

Speaker WordCamp

Evan Mullins, Interactive Director here at Brand Fever (formerly The Jones Group), gave a presentation at the WordPress Conference last month. Now, you may ask, what is WordPress, or what is WordCamp… What is WordPress? I’ve been using WordPress since 2007, but it’s been around since 2003! Originally is was built as a blogging and […]

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To CMS or Not to CMS? And which one?

Here’s a presentation I put together recently that discusses the benefits to using a CMS as well as a brief look at the big 3, namely WordPress, Drupal and Joomla. The Benefits to a CMS: When to use WordPress, Drupal or Joomla Prezi

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HubSpot: How To Master Facebook Marketing in 10 Days

Companies of all sizes, from global enterprises to small businesses to start-ups, in almost every industry continue to integrate Facebook into their marketing and communications strategy. Consider that: – 58% of Fortune 500 companies have corporate Facebook pages (The University of Massachusetts Dartmouth Center for Marketing Research and msnbc.com) – 35% of small businesses utilize […]

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Be Part of the Solution, Not Part of the Problem

Jay Baer is one of the country’s most recognized and renowned authorities on the subject of social media and its effective application in business. His consultancy, Convince and Convert, works with companies to build integrated, measurable social and content programs. He’s worked with over 700 brands since 1994, is a prolific blogger, professional speaker and […]

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Engaging Website Promotes the Arts in Fulton County

The mission of the Fulton County Arts Council (FCAC) is to enhance the quality of life of all citizens through support of the arts. It’s a cultural leader in Fulton County and the largest funder of the arts in Georgia. Brand Fever (formerly The Jones Group), a supporter of the arts in the communities in […]

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