This is branding like you’ve never seen or heard it before.

On Branding is a digital documentary series dedicated to introducing audiences to authentic brands that live to connect with their consumers. Each episode, we introduce you to the world’s most celebrated brand creators, innovators, entrepreneurs and experts that are going above and beyond to bring their brand to life.

Enjoy an unprecedented behind-the-scenes look at Fortune 500 companies and organic, homegrown successes inside Atlanta and around the globe. Join the conversation as host and producer Amanda Serfozo, Brand Fever Content Strategist and Copywriter, meets the brains behind the brand, and the builders that go boldly where no brand has ever gone before.

No matter where you go, your brand is always on — so take On Branding with you.

Episode 031: So Worth Loving

Flawless skin and Photoshopped figures may reign supreme in the editorial branding industry, but Atlanta-based So Worth Loving is on a mission: to disrupt images of perfection by celebrating scars, flaws, and authentic beauty.

On today’s episode, you’ll meet Eryn Erickson, Founder of So Worth Loving. An apparel brand whose roots began in her basement, So Worth Loving has since expanded to a global audience, linked by powerful stories of self-love and acceptance.

Serving up reminders that her #SWLfamily is lovable without alteration, Eryn and her team post a steady stream of visual stories to social media, sometimes up to seven times each day. Sharing personal stories of struggle with profound depth of honesty, photos often feature Eryn’s own friends and neighbors, proudly sporting their So Worth Loving gear.

With an organic community reachable at any time, Eryn reminds her audience that negative thoughts may bubble up throughout the day, but they can be pushed aside to accentuate – and celebrate – the positive.

Visit the So Worth Loving shop, or talk to Eryn on Twitter at @SoWorthLoving.

No matter my history, past mistakes, relationship status, or career choice — I am worthy of love.

Episode 030: Kathleen Shannon, Braid Creative

This episode of On Branding is brought to you by Circles Conference, a creative conference for the creative community. Learn from world-changing thinkers and innovators, to inspire, create, and repeat. Attend this September 18th and 19th in Grapevine, Texas, to mingle with speakers like Jessica Hische, Kathleen Shannon, The Heads of State, and more. To grab your tickets before they’re gone, visit circlesconference.com.

Kathleen Shannon is known for being kind of a powerhouse. A designer, creative director, and strategist wrapped up into one moving, shaking, phenom among the design community, Kathleen brings a sense of pizzaz and energy to every single brand project she touches. Spiritual. Whimsical. Buzzing with life. She is the co-founder of Braid Creative, working alongside her sister Tara Street – the two are a yin-and-yang between complimentary right-brain, left-brain skill sets. Offering creative visions and, yes, a shoulder to lean on during what can often be an intense branding process, Kathleen helps solo-prenuers, bloggers, photographers, designers, artists and other ‘makers’ refine and embolden their message so that they can make money with focus – and purpose.

Besides taking on clients, Kathleen has also become highly popular in the online design community for the Braid E-Courses she develops with her sister, where they share bits and pieces of the Braid Method – a tuned in approach that helps anyone (clients and non-clients alike) give thoughtful meditation for why their brand exists…and for who.

And, if she weren’t busy enough, Kathleen is the proud new mother of baby Fox, born this spring.

We caught up with Kathleen this week to discuss how new motherhood enhances the intensity of the creative process, authenticity that magnetizes new – and shifting – audiences, and making time to connect with her legions of creative, ambitious fans all over the world.

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Episode 029: Jeff Raider, Harry’s & Warby Parker

As far as German engineering goes, it’s – well – the gold standard. Have you heard the phrase? Volkswagen’s ads are famous for this: “That’s the power of German engineering”. From the scripts of car commercials, appliances, watches, and other consumer products, it is the unspoken moniker for all things thoughtful and richly designed in both form and function.

But, what about razors? Rigorously engineered by craftsmen and production workers to deliver an exceptional shave, when you’re using a blade – on your face, or your legs – quality matters.

Today, we’re digging deep into the world of Harry’s, co-founded by Jeff Raider. If the name sounds familiar, you may know him as the co-founder of Warby Parker, where he’s implemented design thinking and hands-on business leadership to deliver branded experiences that inject delight and B-Corp do-goodness. Still on-board with Warby Parker, Jeff runs Harry’s, overseeing scale, social impact, and brand personality to ensure the finest of experiences to men globally.

What is it like to run a household name brand catering to a critical, unique need, especially among millennial men, completely online? How has Harry’s $100 million acquisition of Feintechnik – its German razor blade factory – put it front and center beyond competing throwaway brands like Dollar Shave and in-store retail brands like Gillette? And, how must an exceptional user experience of the brand translate from the web…to one’s face?

If you’re listening, Tweet us with your reaction to this show at @BrandFever, using the hashtag #OnBranding.

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Episode 028: Cap Watkins, Etsy

Cap Watkins, Design Lead at Etsy, didn’t set out to be a manager. He never imagined himself taking 12 talented designers under his wing, managing expectations, workflows, processes, and design collaboration. But, as it turns out – Cap is actually loving it.

Cap, who once studied creative writing, pivoted into the intersection of startups and design early on in his career. The scrappiness, he says, has made him better at what he does. He’s planted roots at Formspring, a global social network for Q&A conversation, as well as Zoosk, an online dating service that uses big data and algorithmic patterns to identify potential suitors. Cap also spent time at Amazon, before making the switch to Etsy, where he dug his heels into usability and organizational operations.

Today, we’re talking with Cap about Etsy, 2014’s prestigious Cooper-Hewitt Smithsonian National Design Award recipient, about showing the “messy” underbelly of your design work, celebrating failure within culture, and why design leaders need to do more than poke holes – they need to learn how to ask better questions.

Talk to Cap on Twitter as @Cap, and Tweet us with your favorite takeaway from the show at @BrandFever and #OnBranding.

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Episode 27: Jocelyn Ring

Jocelyn Ring’s world is filled with whiteboards, markers, and ideas – for brands, for companies, and for people. Jocelyn is a “visual facilitator” and strategy consultant at her own company, The Ring Effect, working with brands and their stakeholders across virtually every level of the organization to better communicate processes, vision, and long term goals. She draws, she doodles, and she brainstorms conversations in realtime, giving everyone at the table a chance to see themselves in a new light.

Jocelyn’s work history is represented as a fascinating “bio sketch” you can find on her site. She’s one of those gifted creative minds that can produce incredible left brain and right brain work. For instance, she studied economics AND art history — naturally — at Hamilton College before working at Deutche Bank on things like mergers and acquisitions and debt and equity for the likes of Honeywell, Tyco and ITT Industries. Later, Jocelyn made the leap into marketing by earning her MBA from NYU’s Stern School of Business, later founding Brain Tattoo Publishing, an online enterprise for creatively charged entrepreneurs, professionals, and marketers, until diving headfirst into The Ring Effect, where she continues to help everyone from the CEO to the office manager “visualize” their brand’s unique place in the market.

Jocelyn also guides these brands through vision workshops — where they see growth happening — as well as meeting planning , sitting in on meetings to whiteboard and “draw” everything on paper it happens as an unbiased facilitator. The result? A remarkably refreshing understanding of what’s being discussed, NOT another PowerPoint filled with boring banter that engages no one.

Today, you’ll meet Jocelyn and learn more about her art-meets-business approach to branding. What can visual facilitation do for yours?

If you’re listening, Tweet us with your reaction to this show at @BrandFever, using the hashtag #OnBranding.

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Episode 026: Neale Martin (Part II)

In last week’s Part I episode with Neale Martin, branding and marketing consultant and CEO of Sublime Marketing, and author of “Habit: The 95% of Behavior Marketers Ignore“, we uncovered the basic foundations of HOW habits are formed and WHY they matter to marketers. Today, we’re jumping into the functions of habit – trust, lies, the business of behavioral marketing patterns – and how YOU can take action to implement proven research into your brand strategy.

If you’re listening, Tweet us with your reaction to this show at @BrandFever, using the hashtag #OnBranding.

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Episode 025: Dr. Neale Martin

Dr. Neale Martin is the kind of marketer that tries to understand why you buy the same brand of toothpaste, peanut butter, and batteries year after year, without so much as blinking at the other competitors on the shelf. He studies why consumers shop at the same stores, buy the same products, and get into the same type of “comfortable” relationships with brands, that we often slip into with other humans.

Neale is a habit marketer and consultant who has worked with emerging technology companies, B2B corporations, and consumer facing brands since the early 90’s. A Ph.D. graduate from Georgia Tech who left the academic world of papers and publishing, Neale got his wings in the emerging telecom business. His top clients include such established brands as Sprint, Samsung, Cisco, and Texas Instruments.

Neale is the author of “Habit: The 95% of Behavior Marketers Ignore“, and an accomplished speaker, making the rounds at TED events and book publishing workshops.

Today marks Part I of our in-depth conversation with Dr. Martin. Learn how customers form purchasing habits, what the one “golden window” of opportunity is that you can seize to change those habits, and what risk, reward, and loyalty look like in the minds of buyers. We’ll also tell you more about how you can customize your own sales funnel, by segmenting buyer habits and implementing marketing strategies based on behavior, attitude, and intent.

Tune in, subscribe on iTunes, and be sure to share this episode. As always, you can let us know what you think on Twitter using the hashtag #OnBranding, or Facebook.

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Episode 024: Julie Cottineau, Brand Twist

Julie Cottineau, Founder and CEO of BrandTwist and Brand School Master Class, is all about twisting, moving, and shaking — your brand, that is. Fitting, since the former VP of Brand at Virgin has much to celebrate these days. Her background is so rich with experience, studying communications at the prestigious University of Pennsylvania, later taking up arms at ad agency Grey Worldwide, before going on to lead innovation at Interbrand.

Before founding BrandTwist and the Brand School Master Class, Julie was working shoulder-to-shoulder with Richard Branson at Virgin, learning hands-on how to scale new products and delight consumers in the airline, hotel, and retail industries along the way.

Today, she advises and consults emerging brands on their brand strategy, positioning, and unique opportunities in the marketplace. Julie has worked with hundreds of entrepreneurs, founders and CEO’s to bring products and services to market, through group-led sessions that encourage clients to reframe their thinking.

What is it about big, beloved brands like Apple, IKEA or Starbucks that can be “twisted” to apply to their own, she asks? Listen in!

Tune in, subscribe on iTunesStitcher, or Vimeo, and be sure to share this episode. As always, you can let us know what you think on Twitter or Facebook

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Episode 023: Guy Duncan, Coca-Cola

Guy Duncan is a man of many Chuck Taylors. Several dozen, actually. Which is fitting, since the Coca-Cola Global Creative Director is always stepping foot on a new continent, managing Coca-Cola, Diet Coca-Cola, and Coca-Cola Zero – the trilogy of Coca-Cola brands – and overseeing all major international marketing, advertising, and content initiatives, including worldwide events such as the Olympics and World Cup.

Coca-Cola, consistently ranked as the world’s top global brand, has championed marketing based on its “Open Happiness” and “Share a Coke” campaigns, as well as its “Content 2020” vision for innovation, design, digital engagement, and branded communications. Its most popular YouTube spots typically feature a vending machine and spontaneous stunts, like dance-offs and singing competitions. In some cases, the machines have been placed in areas where political and social upheaval prevent Coca-Cola consumers from face-to-face interactions, therefore attempting to bring peace.

On this episode of On Branding, Guy tells us how Starsky & Hutch introduced him to the facets of brand storytelling, why placing the consumer as a hero in Coca-Cola’s offbeat advertising makes an impact beyond geography or language, and what the challenges are to being the world’s most highly ranked creative director.

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Episode 022: Wistia

Sure, you could measure success by how many plays or comments you’ve gotten on your new brand video. You could ask people to visit your website, or spread your work of art around on social media, hoping it all goes “viral”.

Or, you could get a drilldown of data on that video, like heat maps that show where – exactly – your video hooked viewers, when audiences started to drop off, or turn your video into a lead collection tool through clickable calls to action and email collection.

The choice is yours. But Wistia seems to be making it clear.

Today, we’re giving you everything you need to know about how to harness the power of video, straight from Wistia‘s CEO, Chris Savage. How to measure engagement minute-by-minute, what the best call-to-action strategy should be, and Chris’ top tips on how, when, and where to create new video content on the regular.

Tune in, subscribe on iTunes, and be sure to share this episode. As always, you can let us know what you think on Twitter or Facebook!

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