Category Archives: Strategy

Hot Minute #27: A Third Plus: Strategies that Align Business Success with Website Redesign

A third. A Third Plus. The time to build the average website is 8-12 weeks. As with any project, some take less, while others need far more TLC.  That timeframe includes site map evaluation, user profiles, wireframing, and content creation, as well as the design and implementation into a content management system. Most people look […]

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Hot Minute #25: Brand Touchpoints are Pretzels, Not Breadsticks

The word “brand touchpoints” can sometimes seem like a vague stand-in for “cover all the bases”. We know what result we want to get, but we’re not sure what to put where along the way. To strategize on critical touchpoints that your brand needs to follow through on, start by imagining the process as a […]

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Hot Minute #24: The Thumb Test

The opposable thumb is widely considered to be one of the greatest iterations on the human form — even more so, now that mobile devices have enabled us to perform so many functions thanks to one single digit. Just think about it. We can grasp shopping carts and scroll through shopping lists simultaneously. We can […]

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Hot Minute #23: Meet the Champions of the Sharing Economy

The sharing economy is a movement brought to life by consumers passionate about turning the status quo of “ownership” on its head. Here’s the reality: today’s millennials are wracked with student debt – over 1,000,000,000 so, according to the most recent news reports. When they’re strapped with the burden of debt, being able to use […]

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Hot Minute #22: The Future of Mobile UX is in the Cards

The future of your content is in the cards. Apps like Tinder, Jelly, and Google Now are all using bite sized, micro-chunks of information, designed for mobile readability and engagement. It comes as no surprise to psychologists and UX researchers that the vertical “infinite scroll” model on most news feeds and mobile dashboards is one […]

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Hot Minute #13: On Building a Creative Habit

It’s often ironic that creativity only gets noticed for its big, brazen moves and moments of glory. But as many of us know, creativity can look more like slugging it out than hitting a home run. Here, we’ve distilled one of creativity’s best reads, The Creative Habit: Learn It and Use It For Life by […]

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Hot Minute #12: 3 Things Every Team Must Do Before Conducting a User Interview

User experience testing is the make or break for brands seeking better — more efficient, helpful, navigable — websites that benefit their end goal. While the concept is filled with good intentions, getting started can feel like baby steps. In a word, UX design can be overwhelming if you haven’t observed how it works. What’s […]

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Hot Minute #10: Let’s Talk About Your Client Intake Strategy

You’re a fresh-faced agency, eager to swing open its doors and welcome anyone with a pulse inside. New logo? We can do that! Package design? Got you covered. Soon enough, you’re taking anything and everything that knocks on your door. Designers become harried, and the work suffers – not because you can’t get it done, […]

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Hot Minute #9: Segment Driven Content, Transparency, and the Two-Way Walkie Talkie

Employees and customers are on an ever-increasing manhunt for transparency. We want to know where our food is grown. We want to know how it’s made. We want to be not only reassured through advertising, but given data and hard facts about GMOs, nutritional additives, worker’s rights, equal pay, fair trade, and any number of […]

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Hot Minute #8: Making Brand Moonshine

Our friends at Friendly Human have a great saying that perfectly represents the process of editing down two hours worth of video into two minutes worth of content. “Distill it down.” Brands stand for a lot of big things. Unparalleled performance. Superior customer service. The choice and variety guests crave. With so many big umbrella […]

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