Category Archives: Hot Minute

Ceasefire: Peaceful Collaboration for Brilliant UX

The relationship between designers and developers can feel like a high-stakes political standoff – and at Brand Fever we know firsthand that it’s easy to get caught in the crosshairs of these opposing forces. We decided to have some fun with the all too familiar battle by creating a video that sums up the frustrations […]

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Hot Minute #37: Paper isn’t Dead

Despite this being an era predominately defined by digital marketing, there still is – and likely always will be – good reason to keep print in mind as a marketing tool. JC Penney’s on-again, off-again relationship with its catalog is a prime example of the value of touchable collateral. Originally launched in 1963, the company chose to discontinue […]

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Hot Minute #36: Web Components: The Future of Web Development

HTML has a problem. If you’ve ever looked at the source code of a website, you’ve likely seen it – a spaghetti-like mess of <div>, <p>, <span>, and whatever other tags the developer chose to use. And don’t even bother looking at a JavaScript file if you’re not a developer. This type of code gets […]

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Hot Minute #35: Designing for Immersive Experience

We live in image-obsessed times. With photo-driven apps and websites in high demand, it’s no wonder that brands want to take their story to the next level. “Immersive experience” is a buzzword that has been thrown around lately to describe the envelopment of consumers in a brand by creating an experience that completely absorbs their […]

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Hot Minute #34: Micro UX – The Future of Digital Design in Advertising

I sweat the small stuff. Despite what prevailing new-agey ethos says, the small stuff can make or break a digital experience and greatly enhance or diminish – what the user sees as – your product. Micro UX takes that into account, examining and enhancing the smallest building blocks of interactivity and assuring ease of use […]

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Hot Minute #32: Is a Lack of Reciprocity Costing You Business?

It’s one thing to broadcast, but another to listen. Broadcasting never was the point of social media, after all. If you want to be a rare brand — a really rare brand that people regard with high honor or view as a friend — then reciprocity is key. Humans reciprocate all the time. If brands […]

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Hot Minute #30: 3 BIG Brand Benefits to New Twitter

Exactly one month ago, Twitter announced that they would be rolling out “new Twitter” to a select group of users like Michelle Obama, the Australian Football League, and Floyd Mayweather. Since then, Twitter has opened up its new features to most users who opt in to the new design, as well as brands who have […]

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Hot Minute #29: Why It Works: Giving Up the Reigns to User Generated Content

There is a general principle in branded content marketing that creating content in-house is always the best choice. That’s true in part: you want to have a firm grasp on your brand voice and tone, consistent messaging that reflects its true value, and design that’s in sync with overall content. However. Brands, especially those that […]

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Hot Minute #28: Why Brand Equity is Like Running with a Candle

Brand equity is a beautiful thing. Equity means customer loyalty, industry status, and recognition. People *know* you. Johnson & Johnson, Duracell, and Smucker’s are old familiar friends in the minds of buyers because they deliver a predictable product, at a predictable price, with a predictable packaging or personality that generations have come to trust. In […]

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Hot Minute #27: A Third Plus: Strategies that Align Business Success with Website Redesign

A third. A Third Plus. The time to build the average website is 8-12 weeks. As with any project, some take less, while others need far more TLC.  That timeframe includes site map evaluation, user profiles, wireframing, and content creation, as well as the design and implementation into a content management system. Most people look […]

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