Category Archives: Brand Fever News

Brand Fever Acquired by Phase 3 Marketing & Communications

Creative excellence. It’s defined us since 1997. It’s still the heart of our company, the core of our foundation. But the world has changed, and so have we. Through it all, Brand Fever has distinguished itself by working at a fever pitch to produce engaging brand experiences online and off. We believe in fostering growth […]

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Ceasefire: Peaceful Collaboration for Brilliant UX

The relationship between designers and developers can feel like a high-stakes political standoff – and at Brand Fever we know firsthand that it’s easy to get caught in the crosshairs of these opposing forces. We decided to have some fun with the all too familiar battle by creating a video that sums up the frustrations […]

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Inside Looking Out: A Perspective on Employer Branding

Is your company a great place to work? Do outstanding candidates flood your inbox, or do you have to exert extreme effort to find exactly the right people? Employer branding may provide the solution you need to attract and retain the best talent. In the worlds of marketing – and recruitment – this discipline is […]

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Brand Fever Walks the Employer Brand Talk & Wins Top 10 Best Places to Work

On Friday, September 12th, Brand Fever piled into a crowded World Congress Center to see where we ranked as “Atlanta’s Best Places to Work,” a prestigious accolade bestowed by the Atlanta Business Chronicle. Over plates of scrambled eggs and hash browns, the count down from 60th—to—6th place was intense and exhilarating. Landing in the top 10 […]

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Hot Minute #33: The World Is Watching: Brands Making Moves Ahead of the World Cup Kickoff

The World Cup. The beautiful game. ESPN said it best: today, we all live in one time zone. Whether viewed in a backyard or a bodega, the world will be watching, waiting, and anticipating what stunts their favorite brands will bring out next. To marketers and creative teams, this is an enormous opportunity to engage both […]

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Hot Minute #31: Your Brand’s Messaging Lives Where Your Audience Does

A short list of places where your brand’s messaging can live at any given time: On your website’s landing page In a Tweet to a happy customer On a sign in your storefront On a shopping bag On a product package On a tradeshow display booth In a 30-second TV spot On rubber wristbands In […]

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Hot Minute #26: Brand Stickiness: It’s In Your Hands

Brand “stickiness” is directly proportional to the emotional resonance it inspires, the level of curiosity it sparks, and the amount of surprise it evokes. The more a story makes an audience member nod in agreement, click through to the next video, or  sit back in shock, the more that story is apt to get “stuck” […]

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Hot Minute #23: Meet the Champions of the Sharing Economy

The sharing economy is a movement brought to life by consumers passionate about turning the status quo of “ownership” on its head. Here’s the reality: today’s millennials are wracked with student debt – over 1,000,000,000 so, according to the most recent news reports. When they’re strapped with the burden of debt, being able to use […]

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Hot Minute #21: How Brands Are Born

The world’s best emerging brands understand that in order to take their offering to market, there needs to be a market for it to begin with. Uncover a subset of people with a shared worldview. This begins with observation, careful testing, and discovery of what’s currently working and where an opportunity to shake up a […]

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Hot Minute #20: The Practitioner and The Orchestrator

A practitioner is to depth, as an orchestrator is to breadth. The practitioner is the world class violinist. The practitioner knows how to tune his instrument by mere instinct. The practitioner has endured his share of callouses and bittersweet defeat. The practitioner is fiercely competitive with himself. The practitioner has been called – by all […]

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