Category Archives: Intelligence

Inside Looking Out: A Perspective on Employer Branding

Is your company a great place to work? Do outstanding candidates flood your inbox, or do you have to exert extreme effort to find exactly the right people? Employer branding may provide the solution you need to attract and retain the best talent. In the worlds of marketing – and recruitment – this discipline is […]

Read More »

Hot Minute #32: Is a Lack of Reciprocity Costing You Business?

It’s one thing to broadcast, but another to listen. Broadcasting never was the point of social media, after all. If you want to be a rare brand — a really rare brand that people regard with high honor or view as a friend — then reciprocity is key. Humans reciprocate all the time. If brands […]

Read More »

Hot Minute #30: 3 BIG Brand Benefits to New Twitter

Exactly one month ago, Twitter announced that they would be rolling out “new Twitter” to a select group of users like Michelle Obama, the Australian Football League, and Floyd Mayweather. Since then, Twitter has opened up its new features to most users who opt in to the new design, as well as brands who have […]

Read More »

Hot Minute #29: Why It Works: Giving Up the Reigns to User Generated Content

There is a general principle in branded content marketing that creating content in-house is always the best choice. That’s true in part: you want to have a firm grasp on your brand voice and tone, consistent messaging that reflects its true value, and design that’s in sync with overall content. However. Brands, especially those that […]

Read More »

Hot Minute #25: Brand Touchpoints are Pretzels, Not Breadsticks

The word “brand touchpoints” can sometimes seem like a vague stand-in for “cover all the bases”. We know what result we want to get, but we’re not sure what to put where along the way. To strategize on critical touchpoints that your brand needs to follow through on, start by imagining the process as a […]

Read More »

Hot Minute #24: The Thumb Test

The opposable thumb is widely considered to be one of the greatest iterations on the human form — even more so, now that mobile devices have enabled us to perform so many functions thanks to one single digit. Just think about it. We can grasp shopping carts and scroll through shopping lists simultaneously. We can […]

Read More »

Hot Minute #22: The Future of Mobile UX is in the Cards

The future of your content is in the cards. Apps like Tinder, Jelly, and Google Now are all using bite sized, micro-chunks of information, designed for mobile readability and engagement. It comes as no surprise to psychologists and UX researchers that the vertical “infinite scroll” model on most news feeds and mobile dashboards is one […]

Read More »

Hot Minute #13: On Building a Creative Habit

It’s often ironic that creativity only gets noticed for its big, brazen moves and moments of glory. But as many of us know, creativity can look more like slugging it out than hitting a home run. Here, we’ve distilled one of creativity’s best reads, The Creative Habit: Learn It and Use It For Life by […]

Read More »

Hot Minute #12: 3 Things Every Team Must Do Before Conducting a User Interview

User experience testing is the make or break for brands seeking better — more efficient, helpful, navigable — websites that benefit their end goal. While the concept is filled with good intentions, getting started can feel like baby steps. In a word, UX design can be overwhelming if you haven’t observed how it works. What’s […]

Read More »

Hot Minute #8: Making Brand Moonshine

Our friends at Friendly Human have a great saying that perfectly represents the process of editing down two hours worth of video into two minutes worth of content. “Distill it down.” Brands stand for a lot of big things. Unparalleled performance. Superior customer service. The choice and variety guests crave. With so many big umbrella […]

Read More »

css.php