Category Archives: Digital 101

Ceasefire: Peaceful Collaboration for Brilliant UX

The relationship between designers and developers can feel like a high-stakes political standoff – and at Brand Fever we know firsthand that it’s easy to get caught in the crosshairs of these opposing forces. We decided to have some fun with the all too familiar battle by creating a video that sums up the frustrations […]

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Hot Minute #36: Web Components: The Future of Web Development

HTML has a problem. If you’ve ever looked at the source code of a website, you’ve likely seen it – a spaghetti-like mess of <div>, <p>, <span>, and whatever other tags the developer chose to use. And don’t even bother looking at a JavaScript file if you’re not a developer. This type of code gets […]

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Hot Minute #34: Micro UX – The Future of Digital Design in Advertising

I sweat the small stuff. Despite what prevailing new-agey ethos says, the small stuff can make or break a digital experience and greatly enhance or diminish – what the user sees as – your product. Micro UX takes that into account, examining and enhancing the smallest building blocks of interactivity and assuring ease of use […]

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Hot Minute #30: 3 BIG Brand Benefits to New Twitter

Exactly one month ago, Twitter announced that they would be rolling out “new Twitter” to a select group of users like Michelle Obama, the Australian Football League, and Floyd Mayweather. Since then, Twitter has opened up its new features to most users who opt in to the new design, as well as brands who have […]

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Hot Minute #29: Why It Works: Giving Up the Reigns to User Generated Content

There is a general principle in branded content marketing that creating content in-house is always the best choice. That’s true in part: you want to have a firm grasp on your brand voice and tone, consistent messaging that reflects its true value, and design that’s in sync with overall content. However. Brands, especially those that […]

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Hot Minute #25: Brand Touchpoints are Pretzels, Not Breadsticks

The word “brand touchpoints” can sometimes seem like a vague stand-in for “cover all the bases”. We know what result we want to get, but we’re not sure what to put where along the way. To strategize on critical touchpoints that your brand needs to follow through on, start by imagining the process as a […]

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Hot Minute #22: The Future of Mobile UX is in the Cards

The future of your content is in the cards. Apps like Tinder, Jelly, and Google Now are all using bite sized, micro-chunks of information, designed for mobile readability and engagement. It comes as no surprise to psychologists and UX researchers that the vertical “infinite scroll” model on most news feeds and mobile dashboards is one […]

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Hot Minute #12: 3 Things Every Team Must Do Before Conducting a User Interview

User experience testing is the make or break for brands seeking better — more efficient, helpful, navigable — websites that benefit their end goal. While the concept is filled with good intentions, getting started can feel like baby steps. In a word, UX design can be overwhelming if you haven’t observed how it works. What’s […]

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What the Omni-Channel Consumer Wants, the Omni-Channel Consumer Gets

Social marketing is making it easier than ever for brands to find out what their customers want when. If your brand has been focused on a single channel, like Facebook status updates or the occasional weekly Tweet, the time is ripe to move into omni-channel marketing strategies that get you seen and heard at multiple […]

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Are The Best Brands B Corps?

There’s a B Corp boom happening in the branding business. Sandwiched between a greater push for authenticity, transparency, and value commitments, the phrase B Corp now stands as the certified symbol of success — ethically speaking. Becoming a B Corp means brands and businesses can now be vetted on the features mentioned above, by a […]

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