Category Archives: Creative

Ceasefire: Peaceful Collaboration for Brilliant UX

The relationship between designers and developers can feel like a high-stakes political standoff – and at Brand Fever we know firsthand that it’s easy to get caught in the crosshairs of these opposing forces. We decided to have some fun with the all too familiar battle by creating a video that sums up the frustrations […]

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Hot Minute #35: Designing for Immersive Experience

We live in image-obsessed times. With photo-driven apps and websites in high demand, it’s no wonder that brands want to take their story to the next level. “Immersive experience” is a buzzword that has been thrown around lately to describe the envelopment of consumers in a brand by creating an experience that completely absorbs their […]

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Hot Minute #34: Micro UX – The Future of Digital Design in Advertising

I sweat the small stuff. Despite what prevailing new-agey ethos says, the small stuff can make or break a digital experience and greatly enhance or diminish – what the user sees as – your product. Micro UX takes that into account, examining and enhancing the smallest building blocks of interactivity and assuring ease of use […]

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Hot Minute #30: 3 BIG Brand Benefits to New Twitter

Exactly one month ago, Twitter announced that they would be rolling out “new Twitter” to a select group of users like Michelle Obama, the Australian Football League, and Floyd Mayweather. Since then, Twitter has opened up its new features to most users who opt in to the new design, as well as brands who have […]

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Hot Minute #29: Why It Works: Giving Up the Reigns to User Generated Content

There is a general principle in branded content marketing that creating content in-house is always the best choice. That’s true in part: you want to have a firm grasp on your brand voice and tone, consistent messaging that reflects its true value, and design that’s in sync with overall content. However. Brands, especially those that […]

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Hot Minute #25: Brand Touchpoints are Pretzels, Not Breadsticks

The word “brand touchpoints” can sometimes seem like a vague stand-in for “cover all the bases”. We know what result we want to get, but we’re not sure what to put where along the way. To strategize on critical touchpoints that your brand needs to follow through on, start by imagining the process as a […]

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Hot Minute #24: The Thumb Test

The opposable thumb is widely considered to be one of the greatest iterations on the human form — even more so, now that mobile devices have enabled us to perform so many functions thanks to one single digit. Just think about it. We can grasp shopping carts and scroll through shopping lists simultaneously. We can […]

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Hot Minute #13: On Building a Creative Habit

It’s often ironic that creativity only gets noticed for its big, brazen moves and moments of glory. But as many of us know, creativity can look more like slugging it out than hitting a home run. Here, we’ve distilled one of creativity’s best reads, The Creative Habit: Learn It and Use It For Life by […]

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Hot Minute #8: Making Brand Moonshine

Our friends at Friendly Human have a great saying that perfectly represents the process of editing down two hours worth of video into two minutes worth of content. “Distill it down.” Brands stand for a lot of big things. Unparalleled performance. Superior customer service. The choice and variety guests crave. With so many big umbrella […]

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Hot Minute #7: Mom & Pop…in a Big Box?

During a recent outing to my go-to store, Target, I was immediately drawn to the new “Shops at Target” products. Throughout the store, there were beautifully packaged and branded merchandise ranging from cosmetics, to pet products and candy, to resort wear – all from “local” retail mom and pops across the country. It got me […]

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