Debunking the Millennial Myth

Ah, the coveted millennial. Employers want to hire them. Business wants to sell to them. Those within the millennial age bracket – generally defined as currently being between the ages of 18 and 33 – represent the largest generation on earth, by some estimates comprising roughly a third of humanity. As employees, some of the […]

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Brand Fever Acquired by Phase 3 Marketing & Communications

Creative excellence. It’s defined us since 1997. It’s still the heart of our company, the core of our foundation. But the world has changed, and so have we. Through it all, Brand Fever has distinguished itself by working at a fever pitch to produce engaging brand experiences online and off. We believe in fostering growth […]

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Ceasefire: Peaceful Collaboration for Brilliant UX

The relationship between designers and developers can feel like a high-stakes political standoff – and at Brand Fever we know firsthand that it’s easy to get caught in the crosshairs of these opposing forces. We decided to have some fun with the all too familiar battle by creating a video that sums up the frustrations […]

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Inside Looking Out: A Perspective on Employer Branding

Is your company a great place to work? Do outstanding candidates flood your inbox, or do you have to exert extreme effort to find exactly the right people? Employer branding may provide the solution you need to attract and retain the best talent. In the worlds of marketing – and recruitment – this discipline is […]

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Hot Minute #37: Paper isn’t Dead

Despite this being an era predominately defined by digital marketing, there still is – and likely always will be – good reason to keep print in mind as a marketing tool. JC Penney’s on-again, off-again relationship with its catalog is a prime example of the value of touchable collateral. Originally launched in 1963, the company chose to discontinue […]

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Brand Fever Walks the Employer Brand Talk & Wins Top 10 Best Places to Work

On Friday, September 12th, Brand Fever piled into a crowded World Congress Center to see where we ranked as “Atlanta’s Best Places to Work,” a prestigious accolade bestowed by the Atlanta Business Chronicle. Over plates of scrambled eggs and hash browns, the count down from 60th—to—6th place was intense and exhilarating. Landing in the top 10 […]

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Hot Minute #36: Web Components: The Future of Web Development

HTML has a problem. If you’ve ever looked at the source code of a website, you’ve likely seen it – a spaghetti-like mess of <div>, <p>, <span>, and whatever other tags the developer chose to use. And don’t even bother looking at a JavaScript file if you’re not a developer. This type of code gets […]

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Hot Minute #35: Designing for Immersive Experience

We live in image-obsessed times. With photo-driven apps and websites in high demand, it’s no wonder that brands want to take their story to the next level. “Immersive experience” is a buzzword that has been thrown around lately to describe the envelopment of consumers in a brand by creating an experience that completely absorbs their […]

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Hot Minute #34: Micro UX – The Future of Digital Design in Advertising

I sweat the small stuff. Despite what prevailing new-agey ethos says, the small stuff can make or break a digital experience and greatly enhance or diminish – what the user sees as – your product. Micro UX takes that into account, examining and enhancing the smallest building blocks of interactivity and assuring ease of use […]

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Hot Minute #33: The World Is Watching: Brands Making Moves Ahead of the World Cup Kickoff

The World Cup. The beautiful game. ESPN said it best: today, we all live in one time zone. Whether viewed in a backyard or a bodega, the world will be watching, waiting, and anticipating what stunts their favorite brands will bring out next. To marketers and creative teams, this is an enormous opportunity to engage both […]

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