Yearly Archives: 2009

Brand Fever and Caryn Grossman Win Award for Innovative New Office

ATLANTA – Each year Central Atlanta Progress honors downtown businesses for their design innovations by awarding a select group the Atlanta Downtown Design Excellence Award (ADDEA). This year, the winner in the office pision is the full-service creative agency, Brand Fever (formerly The Jones Group) (www.jonesdesign.com) and Interior Designer Caryn Grossman of CG Interiors (www.cgcreativeinteriors.com). The team was recognized for creating innovative and eco-friendly office space for Brand Fever (formerly The Jones Group) in the historic Pioneer Neon Loft Building on Marietta Street. To see a video on Brand Fever’s (formerly The Jones Group) award-winning office design, click on http://www.vimeo.com/7558599

A team of judges made up of design, planning and development experts made site visits to each of the nominees. They cast their ballots, and then the public was allowed to vote for their favorite designs. According to Ellen Mendelsohn, senior project manager, economic development of Central Atlanta Progress, the ADDEA Award raises awareness of quality additions, renovations, rehabs and new construction projects in downtown Atlanta.

“The Design Award is important to downtown because it showcases the unique designs and uses in the community,” said Mendelsohn. “It brings attention to downtown in a way that shows the creativity and attention to detail that the public may forget exists in what they may consider a corporate or convention-oriented market.”

During the renovation of Brand Fever’s (formerly The Jones Group) headquarters, two adjacent spaces were gutted and combined. Great care was taken to showcase and preserve such historic details as wooden floors, heart-of-pine columns, beams and ceilings, original metal vaults and plaster walls. Grossman assembled and worked with a team of local artisans to create custom lighting and furniture and an extraordinary mural painted on panels of compressed straw which interprets the creative process. Furnishings were custom made and locally produced from sustainable sources like compressed sorghum and recycled resins. The result is a new business environment as creative, cutting-edge, dramatic and exciting as the brand development and marketing work Brand Fever (formerly The Jones Group) does for its clients.

“Re-imagining our office space gave us the chance to make a statement about who we are and what we do,” said Vicky Jones, president of Brand Fever (formerly The Jones Group). “As a brand development firm, our work environment must reflect our own brand identity. Of course we want the space to show our clients that we are out-of-the-box creative thinkers who aren’t afraid of bold, strong statements. At the same time, I wanted the new space to stimulate even greater creative thinking among the staff. With the combination of talents brought to the project by interior designer Caryn Grossman, furniture designer David VanArsdale, painter Michi, lighting designer Christopher Moulder and master craftsman Shane Benefield, I believe we’ve done just that. I am thrilled Central Atlanta Progress has honored our office design with the ADDEA Award,” she said.

Renovating Brand Fever’s (formerly The Jones Group) space also allowed the firm to utilize as many green features as permitted in a historically significant loft. “Our building is listed on the National Register of Historic Places,” said Jones. “While we love claiming this small piece of Atlanta history, it did present challenges as we incorporated the latest in green technology. For example, we were not allowed to alter the original historic windows. But, we were able to use sustainable and reclaimed materials throughout the space and make use of the loft’s original brick and beautiful woodwork,” she said.

Grossman worked closely with Jones to plan the space and develop the overall design scheme. “This has been a wonderful project on so many levels,” said Grossman. “First of all, as designers, Vicky and I really speak the same language. She clearly conveyed to me how important it was for the office space to create the right image for her clients and her staff. She wanted the overall impression to be one of innovation, mixed with stability, as is appropriate for a firm that’s turned out award-winning work for more than 11 years. Obviously, the ADDEA judges agreed.”

Grossman continued, “With any project – especially renovations of historic buildings – there are unique challenges. Here, we had to find the appropriate way to fit a sizeable number of people comfortably into the area. Vicky and I put a lot of thought into how people would move through the office and how their workspaces would function. She cares deeply for her staff’s comfort and efficiency, which is one of the reasons Brand Fever (formerly The Jones Group) was voted one of Atlanta’s best places to work last year. I certainly wanted to build on that theme,” she said.

“We began with a blank palette,” Jones said. “The space was completely gutted and we planned the interior design and layout as an extension of the new Brand Fever (formerly The Jones Group) corporate brand. For both our company’s visual identity and as the primary color of the new space, we chose red. I believe that red is a dynamic, timeless, powerful, deliberate color. Plus, it’s beautiful against the historic woodwork of the building’s interiors.”

ADDEA judge Laura Moody of Savannah College of Art & Design said, “I love that CG Interiors & Brand Fever (formerly The Jones Group) were committed to sourcing custom furnishings and lighting from local craftsmen.  The finished product is beautiful and sustainable in the holistic sense of the word — environmentally AND culturally.”

Grossman noted that the design of Brand Fever’s (formerly The Jones Group) offices were meticulously planned to look effortless. “I see myself as the conductor of an amazing creative orchestra,” said Grossman. “In the end, we’ve all joined together to create a beautiful symphony of a space for Brand Fever (formerly The Jones Group).”

Brand Fever Launches New Site for IDI Comprehensive Redesign

A primary goal for the site was to greatly enhance user experience by providing content-rich material and more efficient navigation, while highlighting information that is most relevant to IDI customers.

The redesign also needed to accurately reflect the refreshed IDI brand identity and align with other customer-facing initiatives that Brand Fever (formerly The Jones Group) has produced during the past year, such as the corporate brochure, employee newsletter and direct mail.

The revamped site captures IDI’s iconic brand image and gives a nod to the company’s commitment to the environment through a revealing Flash experience on the home page.  Advanced search functionality allows for available properties to be found in a variety of ways, and its brand-friendly aesthetics represent a departure from the traditional look and feel of search forms. Each of the eight local Development and Property Management offices across North America now has its own page where visitors can learn more about the local market and meet the team of experts.

As part of the custom Content Management System, Brand Fever (formerly The Jones Group) built a permission-based E-blast system that empowers each sales office to control and localize content, while at the same time ensuring that the overall brand message remains consistent.

“IDI’s new website presents the company as a unified whole rather than individual business units. This is an excellent brand positioning shift that communicates their clear vision, quality and corporate transparency. It has been wonderful working with them on their re-brand”, says Vicky Jones, president of Brand Fever (formerly The Jones Group).

About IDI
Atlanta-based IDI (www.idi.com) is a full-service industrial real estate company with eight development and property management offices. With a single focus on industrial real estate, IDI provides unmatched development, investment, property management and leasing services. IDI’s state-of-the-art warehouse, distribution and light-manufacturing facilities enable clients to improve employee productivity, reduce operational costs and achieve global supply-chain efficiencies. To date, IDI has developed 120 million square feet of space across North America for a growing roster of international clients.

Vicky Jones of Brand Fever Educates Retailers At AmericasMart

A dynamic Web presence is crucial to success for any type of retailer in today’s social-networked, internet-based marketplace, and graphic design is a central component in establishing a company’s brand and communicating the right message.

During two seminars hosted by AmericasMart University as part of The Atlanta International Gift & Home Furnishings Market, Vicky Jones provided these insights and more to an audience of retailers intent on learning how they can grow and improve their businesses.

AmericasMart® University (AMU), an extension of the largest wholesale marketplace of its kind, is an educational program covering business fundamentals to equip retailers with the best tools and techniques to stay competitive and grow. The one-hour classes are offered during the January and July Gift Markets.

Jones’ first seminar focused on the importance of graphic design and examined the tenants of a successful brand, while also providing a process that will lead to a differentiated, sustainable identity. She advised the audience in the same way she advises her clients on a daily basis, saying, “Make the development of your brand a priority.  Consistency is the foundation of solid brand equity.”

When the subject turned to interactive in her second seminar, the interest and enthusiasm among the attendees resulted in the second-highest attendance at AMU. In establishing the priority a website plays in the overall health of a business, Jones stressed that simply having a website is not enough. It is the front door to a company’s brand and must be designed in a way that effectively and succinctly communicates the essence of the brand promise.

The attendees were given the roadmap to develop, launch and market a website, and Jones provided tools to measure traffic and how the results of web analytics can help companies refine not only their online presence, but their overall marketing communications efforts. Leaving the audience with a final thought, Jones said, “You don’t need to break the bank (to develop a successful site), but you do need to break a sweat.”

The Artmore, Independent Boutique Hotel, Selects Brand Fever

ATLANTA – Brand Fever (formerly The Jones Group) (www.jonesdesign.com), an Atlanta-based full-service creative agency, has been retained by The Artmore Hotel of Atlanta to create an integrated marketing campaign to promote the hotel’s new ownership and brand.  The campaign includes the development of the grand opening event theme and public relations to announce the completion of the hotel’s multi-million dollar renovation.
The Artmore is a beautiful new incarnation of the former Granada Suites Hotel at 1302 West Peachtree Street in Midtown.  This iconic historic landmark has been painstakingly renovated by Urbana Realty Advisors and Jamestown & Associates, both of Atlanta, with great care taken to preserve the hotel’s charming design.  As Atlanta’s newest independent boutique hotel, The Artmore (www.artmorehotel.com) is providing exemplary customer service at an affordable price.  It’s managed by Boutique Hospitality Management (BHM) of Miami, Fl.
“The Artmore is the renewal of an Atlanta icon in the heart of Midtown,” said Vicky Jones, president of Brand Fever (formerly The Jones Group).  “It’s very much like a European boutique hotel with its intriguing interior design, variety of accommodations, personal service and warm, friendly atmosphere.  We were committed to conveying its unique charm through our integrated marketing effort,” she said.
The hotel was built as a luxury apartment building in 1924, with an exterior design reminiscent of Spanish Mediterranean esthetics.  It features queen and king-sized guest rooms, executive king suites and extended stay suites, along with a lobby bar, corporate meeting rooms, fitness center and courtyard.  The Artmore offers two meeting rooms for corporate events.  Because the hotel is walking distance from Atlanta’s public transportation system, MARTA, it is ideal for business meetings.  Visit www.artmorehotel.com or call 404/876-6100.

Brand Fever of Atlanta partners with Leadership North Fulton

ATLANTA – Brand Fever (formerly The Jones Group), an Atlanta-based full-service creative agency, has been selected to develop the logo for the Leadership North Fulton charity project, Bark & Art 2009 – Unleashing the Young Artist. Leadership North Fulton is a nine-month program sponsored by the Greater North Fulton Chamber of Commerce. Leadership North Fulton identifies and develops leaders by promoting community awareness, instilling civic responsibility and building relationships.

The Bark & Art 2009 project brings together service dogs from Canine Assistants (www.canineassistants.org) and children from the STAR House program (www.starhousefoundation.org) to promote the value and inspiration of creating art. This project brings much needed attention and donations to the very important STAR House and Canine Assistants programs. Canine Assistants is a non-profit organization that trains and provides service dogs for children and adults with physical disabilities or other special needs. STAR House (Seeking, Teaching, and Reaching) supports at-risk children by providing after-school tutoring, school supplies, leadership activities and recreational programs.

In the initiative, children from STAR House, working with North Fulton area artists, will create artwork from photographs of Canine Assistants’ service dogs, golden retrievers.  The artwork will then be displayed and judged by the public at the May 21st Alive after Five event on Canton Street in Roswell, GA. The children who created the top pieces of art will receive an art supply kit and some private art lessons from local artists.

“Bark & Art 2009 will bring together works of art, children, dogs and the North Fulton Community for an evening of celebrating the young artist in all of us,” said Doug Hand, Leadership North Fulton participant and Director of Business Development for Orkin & Associates, LLC. “This program was designed to be fun and build confidence in all of the children from STAR House who participated.”

“We were excited that the Leadership North Fulton team selected us to design the logo, and we are proud to be associated with such a wonderful initiative,” said Vicky Jones, president of Brand Fever (formerly The Jones Group).  “It’s a unique way of uniting children, art and the faithful support of golden retrievers,” she said.

Brand Fever (formerly The Jones Group) Donates Design to Shepherd Center’s Wheelchair Division of Peachtree Road Race

ATLANTA – Brand Fever (formerly The Jones Group) (www.jonesdesign.com), an Atlanta-based full-service creative agency, is donating its services for the 7th straight year to design the t-shirt for the Wheelchair Division of the annual Peachtree Road Race.

Since 2003, the agency has been donating the t-shirt design to Shepherd Center (www.shepherd.org), which sponsors the Wheelchair Division. The race takes place on July 4 and winds through Atlanta in what has become one of the city’s signature events and favorite Fourth of July traditions.

“We are delighted to once again partner with Shepherd Center to design the t-shirt for the Wheelchair Division,” said Vicky Jones, president of Brand Fever (formerly The Jones Group).   “The Shepherd Center helps people through some of the most difficult and life-changing experiences, and it’s a great service they provide in sponsoring this part of the race.  We are happy to give back to them.”

About Shepherd Center
Shepherd Center is a private, not-for-profit hospital devoted to the medical care and rehabilitation of people with spinal cord injury and disease, acquired brain injury, multiple sclerosis, chronic pain and other neuromuscular problems. Each year Shepherd Center admits more than 750 patients and conducts thousands of outpatient clinic visits. For more information, visit Shepherd Center online at www.shepherd.org.

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