Yearly Archives: 2008

Brand Fever selected to brand High Museum’s Annual Wine Auction

High Museum's Annual Wine Auction branded by The Jones group ATLANTA – For the sixth consecutive year, Brand Fever (formerly The Jones Group), a national brand development and design firm based in Atlanta, has been selected by the High Museum of Art to create the visual identity for the Museum’s annual Wine Auction. This year’s theme is “The Genius Inside.” Brand Fever (formerly The Jones Group) recently unveiled the look for the 2009 auction, revealing a cluster of grapes inspired by the great genius and artist Leonardo da Vinci, whose drawings will be exhibited at the High in 2009. The auction is the single largest fund-raising event held annually for the Museum, raising over $2 million in both 2007 and 2008. The monies raised are used to fund exhibitions, acquisitions and educational programs. Brand Fever (formerly The Jones Group) donates hours of creative time to develop the auction’s website, save-the-date cards, invitations, silent auction program, promotional brochure, signage, bidding paddles, tablescapes, brochures, volunteer T-shirts and more. “We are passionate about the work we do for the High,” said Vicky Jones, president of Brand Fever (formerly The Jones Group). “An annual event like the auction must generate excitement and attendance year after year. This is done by creating a fresh, invigorating theme and enticing graphic materials. We are honored to have been selected for six years in a row to brand this exceptional event,” she said. This year, Brand Fever (formerly The Jones Group)’s work for the High Museum of Art was included in a new book, Design for Special Events, by Peleg Top and published by Rockport Publishers. The case study was one of only 18 projects chosen for inclusion out of over 2,000 submissions. The book can be viewed at www.designforspecialevents.com. According to Top, “While most graphic design aims to promote a company or product, special event design promotes a singular experience. Special event designers need to capture the mood and excitement surrounding the event even before it begins by creating a promotional piece that evokes those emotions while identifying what makes the event memorable or unique. When we were judging submissions for this book, we looked for this engaging quality, asking about each piece, ‘Does this make us want to attend?’” 2009 will mark the 17th year of the High Museum’s Wine Auction (http://atlanta-wineauction.org/). It’s ranked among the top charity wine events in the country. The event will be held at Atlantic Station March 26-28. The theme is “The Genius Inside: Wine + Food + Art,” which celebrates the marriage of science and creativity in the making of great art and great wine. “We love working with Brand Fever (formerly The Jones Group) on the Wine Auction,” said Woodie Wisebram, senior development manager for the High Museum. “For the past six years, their extraordinarily talented team has come up with exciting visuals that interpret our theme for the year and help to keep the event relevant to what is happening at the High Museum. This is crucial for generating anticipation of the Auction and keeping our members and patrons engaged. Our two organizations work very well together through the strong relationship we have built.” “The High Museum’s collection of art is awe-inspiring, and as a firm that stays on the leading edge of visual expression, we are proud to partner with and support such a world-class museum,” said Jones. About Brand Fever (formerly The Jones Group) Brand Fever (formerly The Jones Group) is an Atlanta-based, national brand and design firm that focuses on reinforcing and enhancing brand image through effective marketing and visual communication strategies designed to increase profitability with a measurable record of success. The company’s diverse portfolio encompasses brand identity programs and annual reports, as well as corporate collateral and national promotions. The talented team produces award-winning work spanning print, interactive and environmental display media. Clients include some of the world’s largest companies and most recognized brands, including The Coca-Cola Company, Cox Communications, Georgia-Pacific Corporation, UPS, AmericasMart and Mohawk Industries.

Brand Fever – “Best Places to Work” by the Atlanta Business Chronicle

Brand Fever (formerly The Jones Group) was listed in the Top 20 Best Small Companies category as one of the Best Places to Work in Atlanta.

ATLANTA – Ask 111,000 people to rank the best places to work in Atlanta and Brand Fever (formerly The Jones Group) will show up among the leaders! The Atlanta Business Chronicle, in partnership with Quantum Market Research, Inc., surveyed the metro area’s businesses and organizations to determine which ones deserve the distinction as “Best Places to Work.” Brand Fever (formerly The Jones Group) was listed in the Top 20 Best Small Companies category, which includes organizations with 10 – 100 employees.

“We have been recognized and awarded for our work through the years, but this recognition really touches my heart,” says Vicky Jones, president of Brand Fever (formerly The Jones Group). “Our firm is successful because of the talent and commitment of our staff. It is their drive, teamwork, passion for what they do and results they achieve for our clients that earned us this award.”

What makes a company a great place to work? Experts say it’s a blend of characteristics, which usually includes: Strong internal communication, a blend of traditional and creative benefits, fair compensation and a sense of teamwork among employees. Other factors include recognition for a job well done, clearly defined and integrated company values, shared decision-making and goal setting and management’s commitment to the careers of employees.

Vicky is committed to creating a rewarding work experience for staff members, who cite camaraderie with talented professionals, opportunity to grow into leadership positions and the ability to work with world-class clients as reasons they enjoy working at Brand Fever (formerly The Jones Group). In addition to an attractive and invigorating work environment, perks include summer hours, employee social events, and special employee recognition. Oh – and periodic neck and shoulder massages. Never hurts to give a nice pat on the back.

About The Jones Group

Brand Fever (formerly The Jones Group) is an Atlanta-based, national brand and design firm that focuses on reinforcing and enhancing brand image through effective marketing and visual communication strategies designed to increase profitability with a measurable record of success. The company’s diverse portfolio encompasses brand identity programs and annual reports, as well as corporate collateral and national promotions. The talented team produces award-winning work spanning print, interactive and environmental display media. Clients include some of the world’s largest companies and most recognized brands, including The Coca-Cola Company, Cox Communications, Georgia-Pacific Corporation, UPS and Mohawk Industries.

Vicky Jones of Brand Fever honored by Catalyst Magazine

 

ATLANTA – Catalyst Magazine has just confirmed what clients of Brand Fever (formerly The Jones Group) already knew – that Vicky Jones, a creative entrepreneur and business leader, is among the “Ones to Watch.” Jones was named to Catalyst Magazine’s 2008 “Ones to Watch” list this week and will be honored at a special awards dinner in early October.

“I am so pleased that my firm and I have been recognized by Catalyst,” said Vicky Jones, owner and president of Brand Fever (formerly The Jones Group). “My team and I have been fortunate to forge long-term client relationships and attract the highest caliber of talent that enables us to perform on the leading edge of creative marketing and visual challenges.”

For almost a decade, the Atlanta-based business publication has celebrated Atlanta’s leading entrepreneurs and its dynamic small business community with the Catalyst Top 25 Entrepreneurs and Ones to Watch awards. According to the magazine, this annual listing showcases the superstars of emerging businesses in Atlanta.

This year, nominees were evaluated on entrepreneurship, growth, sustainability and profitability. The 2008 Top Entrepreneurs and Ones to Watch award winners represent fast-growth companies in a wide range of industries. Of the many companies nominated, only five were named “Ones to Watch,” including Brand Fever (formerly The Jones Group), which was the only brand and design firm honored.

About Brand Fever (formerly The Jones Group)

The Jones Group is an Atlanta-based national brand and design firm with a diverse portfolio encompassing brand identity programs and web site development, as well as corporate collateral and national promotions. Vicky Jones founded the company in 1997, and in just over a decade, it has grown from a one-person creative shop to a firm with a staff of 18 and annual billings of $3 million.

“We are proud to have celebrated our 10th anniversary in 2007, and moving forward our goal is to continue to deliver solutions that have a positive impact on our clients’ bottom line,” said Jones.

The talented team produces award-winning work spanning print, interactive and environmental display media. Clients include some of the world’s largest companies and most recognized brands, including The Coca-Cola Company, Cox Communications, Georgia-Pacific Corporation, UPS, AmericasMart and Mohawk Industries.

Print, Web and Broadcast Media Mentions

Create Magazine – March 31, 2008

The Northside Neighbor – April 2, 2008

Graphic Design USA – April 3, 2008

Atlanta Business Chronicle – April 4-10, 2008

Atlanta Business Chronicle – May 2-8, 2008

Atlanta Business Chronicle – May 2-8, 2008

Oz Magazine – May 7, 2008

Oz Magazine – June online issue

Graphic Design USA  – June online issue

Atlanta Journal-Constitution – June 1, 2008

Atlanta Business Chronicle – June 6-12, 2008

Graphic Design USA – June 10, 2008

Atlanta Business Chronicle – June 13, 2008

Atlanta Business Chronicle – June 20-26, 2008

Atlanta Business Chronicle – July 18, 2008

Atlanta Journal-Constitution – July 20, 2008

Business to Business website – July 22, 2008

Atlanta Daybook – July 30-31, 2008

The Northside Neighbor –  July 30, 2008

The Atlanta Ad Club website – August 2008

Oz Magazine – July-August 2008

Graphic Design USA – September 2008

Oz Magazine – September/October 2008

Atlanta Business Chronicle – September 26, 2008

Graphic Design USA – October 21, 2008

The Northside Neighbor – October 22, 2008

The Atlanta Business Chronicle – October 24, 2008

Atlanta Daybook – October 30, 2008

Atlanta Business Chronicle – November 14, 2008

Oz Magazine – November/December 2008

Print, Web and broadcast coverage.

Create Magazine – March 31, 2008

The Northside Neighbor – April 2, 2008

Graphic Design USA – April 3, 2008

Atlanta Business Chronicle – April 4-10, 2008

Atlanta Business Chronicle – May 2-8, 2008

Atlanta Business Chronicle – May 2-8, 2008

Oz Magazine – May 7, 2008

Oz Magazine – June online issue

Graphic Design USA  – June online issue

Atlanta Journal-Constitution – June 1, 2008

Atlanta Business Chronicle – June 6-12, 2008

Graphic Design USA – June 10, 2008

Atlanta Business Chronicle – June 13, 2008

Atlanta Business Chronicle – June 20-26, 2008

Atlanta Business Chronicle – July 18, 2008
 
Atlanta Journal-Constitution – July 20, 2008
 
Business to Business website – July 22, 2008
 
Atlanta Daybook – July 30-31, 2008
 
The Northside Neighbor –  July 30, 2008
 
The Atlanta Ad Club website – August 2008
 
Oz Magazine – July-August 2008
 
Graphic Design USA – September 2008
 
Oz Magazine – September/October 2008
 
Atlanta Business Chronicle – September 26, 2008

Graphic Design USA – October 21, 2008
 
The Northside Neighbor – October 22, 2008
 
The Atlanta Business Chronicle – October 24, 2008
 
Atlanta Daybook – October 30, 2008
 
Atlanta Business Chronicle – November 14, 2008
 
Oz Magazine – November/December 2008
 

A company’s brand can give it a competitive edge in

Podcast Interview (from Business to Business magazine): www.btobmagazine.com

ATLANTA – A strong brand, consisting of a company’s name, visual symbol, visual expression and tagline, is one of the most powerful assets a company can have. If the brand is dated, irrelevant or no longer accurately expresses a company’s services or products, it can have a negative impact on sales and growth, according to Vicky Jones, president of Brand Fever (formerly The Jones Group), a national marketing and design firm based in Atlanta.

In a podcast now available on the website of Business to Business magazine (www.btobmagazine.com), Jones explains to host Mitch Leff that a strong brand is the link between the customers’ need and a company’s promise to deliver that need. When the brand delivers this link, the company will be differentiated from its competition, and will create customer loyalty and build business.

“In most cases, a firm’s website is the most important vehicle for communicating the brand, since it’s an on-demand access point for consumers,” said Jones. “Successful companies make sure their brand is used consistently and that its corporate messages are also consistent,” she said.

Jones discusses these ideas and more in her Business to Business podcast. She also offers tips for recognizing when a brand is no longer relevant and needs to be refreshed or even recreated.

About Brand Fever (formerly The Jones Group)

Brand Fever (formerly The Jones Group) is an Atlanta-based, national marketing and design firm that focuses on reinforcing and enhancing brand image through effective marketing and visual communications strategies designed to increase profitability with a measurable record of success. The company’s diverse portfolio encompasses brand identity programs and annual reports, as well as corporate collateral and national promotions. The talented team produces award-winning work spanning print, interactive and environmental display media. Clients include some of the world’s largest companies and most recognized brands, including The Coca-Cola Company, Cox Communications, Georgia-Pacific Corporation, UPS, Mohawk Industries and PolyVision, a Steelcase company.

Amanda Wolski joins Brand Fever as senior account manager.

Amanda Wolski has joined Brand Fever (formerly The Jones Group) as Senior Account Manager.

ATLANTA – Amanda Wolski has joined Brand Fever (formerly The Jones Group) as Senior Account Manager. She will bring almost a decade of experience leading multi-million dollar accounts to The Jones Group team, according to Vicky Jones, president of the Atlanta-based marketing and design firm. In her new position, Wolski will handle several prominent accounts, including Mohawk Industries, Cox Communications and The Coca-Cola Company.

“Throughout her career, Amanda has proven to be very adept at strategically driving and managing brand identity across multiple platforms, including print, packaging and online,” said Jones. “It’s this versatility and scope of experience that will strengthen our ability to efficiently develop and execute programs that have a real impact on our clients’ ROI,” she said.

Wolski also adds to Brand Fever (formerly The Jones Group)’s growing expertise in luxury brand experiences, having managed marketing and advertising efforts for Pearl River Resort Properties, including Golden Moon Hotel & Casino and Dancing Rabbit Golf Club.

Jones adds, “One of Brand Fever (formerly The Jones Group)’s strengths is, and has always been, its people, and I trust in Amanda’s experience and intuition to deepen our commitment to delivering sophisticated and innovative solutions to our clients.”

Wolski graduated from the University of Alabama and was awarded an internship with the Atlanta Committee for the Olympic Games. Wolski lives in northwest Atlanta with her husband, Matt.

About Brand Fever (formerly The Jones Group) 
Brand Fever (formerly The Jones Group) is an Atlanta-based, national marketing and design firm that focuses on reinforcing and enhancing brand image through effective marketing and visual communications strategies designed to increase profitability with a measurable record of success. The company’s diverse portfolio encompasses brand identity programs and annual reports, as well as corporate collateral and national promotions. The talented team produces award-winning work spanning print, interactive and environmental display media. Clients include some of the world’s largest companies and most recognized brands, including The Coca-Cola Company, Cox Communications, Georgia-Pacific Corporation, UPS, Mohawk Industries and PolyVision, a Steelcase company.

Brand Fever’s work for the High Museum of Art is highlighted

Brand Fever (formerly The Jones Group) has been included in the book, Design for Special Events.

ATLANTA – Brand Fever (formerly The Jones Group), an Atlanta-based marketing and design firm, has been included in a new book, Design for Special Events, by Peleg Top and published by Rockport Publishers. Brand Fever (formerly The Jones Group)’s branding of Atlanta’s annual High Museum of Art Wine Auction was one of only 18 projects chosen for inclusion as case studies in the book, out of over 2,000 submissions. The book can be viewed at www.designforspecialevents.com.

“Of course we are thrilled to have our work highlighted in this new comprehensive book about event branding,” said Vicky Jones, president of Brand Fever (formerly The Jones Group). “We have passionately worked on branding the Wine Auction for five years. Each year the work has been awarded for brand excellence. It’s both exciting and gratifying to have our work recognized by and showcased to our peers in Design for Special Events,” she said.

The 320-page book features the most exciting design work being done today by graphic artists, copywriters, illustrators and other creative professionals around the globe. According to the author, “After we issued a call for submissions, we were thrilled by the response from the design community and the number of projects we received. In this generation of electronic invitations, we were at first shocked and then encouraged to see that print is still alive and well in the special event industry. We were impressed by the obvious care, inventiveness and the high production values exhibited in many of these pieces.”

For the past five years, Brand Fever (formerly The Jones Group) has been invited to create the overall visual brand for the High Museum’s Wine Auction. The auction is the single largest fund-raising event held annually for the Museum. The monies raised fund exhibitions, acquisitions and educational programs. In addition to creating the event’s theme and developing the brand, the team’s work includes exciting save-the-date cards, invitations, the silent auction program, bidding paddles, tablescapes, brochures and volunteer T-shirts.

According to Top, “While most graphic design aims to promote a company or product, special event design promotes a singular experience. Special event designers need to capture the mood and excitement surrounding the event even before it begins by creating a promotional piece that evokes those emotions while identifying what makes the event memorable or unique. When we were judging submissions for this book, we looked for this engaging quality, asking about each piece, “Does this make us want to attend?”

He continued, “Creative professionals recognize that designing for special events is a distinct discipline because its designs are inherently short-lived, generally seen only for the duration of the event and then never seen again. Because it doesn’t need to stand the test of time, the work can be completely of the moment. This ephemeral nature affords the designer the freedom to take risks, to be innovative and creative, the two qualities we specifically wanted to include in this book.”

About Brand Fever (formerly The Jones Group)
Brand Fever (formerly The Jones Group) is an Atlanta-based, national marketing and design firm that focuses on reinforcing and enhancing brand image through effective marketing and visual communications strategies designed to increase profitability with a measurable record of success. The company’s diverse portfolio encompasses brand identity programs and annual reports, as well as corporate collateral and national promotions. The talented team produces award-winning work spanning print, interactive and environmental display media. Clients include some of the world’s largest companies and most recognized brands, including The Coca-Cola Company, Cox Communications, Georgia-Pacific Corporation, UPS, Mohawk Industries and PolyVision, a Steelcase company.

Brand Fever completes branding for Lydia Mondavi’s line, 29 Cosmetics

Brand Fever (formerly The Jones Group) has completed branding work for 29 Cosmetics as well as designed the product labels and packaging for the entire line.

Brand Fever (formerly The Jones Group) has completed branding work for 29 Cosmetics as well as designed the product labels and packaging for the entire line.

ATLANTA – Brand Fever (formerly The Jones Group), an Atlanta-based marketing and design firm, has completed branding work for 29 Cosmetics, the world’s first cosmetic collection enriched with beneficial grape seed extract, and dedicated to protecting, improving and presenting beautiful skin. 29 Cosmetics is the creation of Lydia Mondavi, a fifth-generation Atlanta native, now living in Napa Valley, California. To develop the line, Mondavi drew on her expertise in spa development and skin care products, along with her education in winemaking.

In addition to developing the products’ brand identity, Brand Fever (formerly The Jones Group) designed the product labels and packaging for the entire line. The firm also designed a buyers’ book which introduced the new cosmetic line to fine retailers across the country. Currently, 29 Cosmetics is sold exclusively at Neiman-Marcus stores, and is the signature product line of the brand-new Spa 29 in The Mansion on Peachtree, a Rosewood Hotel and Residence in Atlanta, which opened this month.

“We worked very hard in partnership with Lydia to create a logo that evoked a way of life,” said Vicky Jones, president of Brand Fever (formerly The Jones Group). “We took our inspiration from Highway 29, the main artery that runs the length of premier wine country in Napa Valley. We strived to define a proprietary font that has an organic feel, which is a nod to the grapevine,” she said.

Mondavi first worked with Brand Fever (formerly The Jones Group) when she was marketing director for a regional spa based in Atlanta. When she began her own cosmetics line, she invited Brand Fever (formerly The Jones Group) to brand the new products.

“29 Cosmetics redefines cosmetics and skin care for the woman of today,” said Mondavi. “I designed 29 around the idea that true natural beauty is not effortless, but comes through dedication, and understanding, protecting and nourishing the skin. This is the first age-protecting color cosmetic line utilizing the benefits of grape seeds. They are one of the most concentrated forms of anti-oxidants, protecting the skin against free radicals and pollutants. I wanted world-class design and packaging for what I believe to be a world-class cosmetics line. The Jones Group worked closely with me to achieve that goal,” she said.

About 29 Cosmetics

The 29 Cosmetics collection was created by Lydia Mondavi. It includes foundations, pressed powders, bronzers, blushes, eye shadows, eye liners, mascaras, lip liners, lipsticks, lip glosses and lip therapies, plus a protecting atomizer. Each product is named for the colors and palettes of the world of wine, as well as the areas in and around the Napa Valley. All 29 Cosmetics are enriched with anti-oxidant grape seed extract. The cosmetics are sold exclusively at Neiman-Marcus stores. 29 Cosmetics is also the signature product line of the new Spa 29, which opened in May 2008 at The Mansion on Peachtree in Atlanta, Ga. The luxurious 15,000-square-foot spa was developed by Lydia Mondavi and features 14 treatment rooms along with an extensive selection of personalized services and treatments. www.29cosmetics.com

About Brand Fever (formerly The Jones Group)
Brand Fever (formerly The Jones Group) is an Atlanta-based, national marketing and design firm that focuses on reinforcing and enhancing brand image through effective marketing and visual communications strategies designed to increase profitability with a measurable record of success. The company’s diverse portfolio encompasses brand identity programs and annual reports, as well as corporate collateral and national promotions. The talented team produces award-winning work spanning print, interactive and environmental display media. Clients include some of the world’s largest companies and most recognized brands, including The Coca-Cola Company, Cox Communications, Georgia-Pacific Corporation, UPS, Mohawk Industries and PolyVision, a Steelcase company.

Brand Fever promotes 3 from creative staff, deepening client resources

ATLANTA – The Jones Group, an Atlanta-based marketing and design firm, has promoted three members of the creative staff to senior positions, according to Vicky Jones, president of the company. These latest moves are reflective of the tremendous growth of the firm, which has more than doubled in size during the past 18 months and is currently renovating and expanding its office space in the historic Selig Building on Marietta Street in downtown Atlanta. The promotions are as follows:

Kendra Lively has been promoted to Creative Director. Lively joined Brand Fever (formerly The Jones Group) in 2002 as a junior designer and since then she has been recognized by the creative industry over 40 times for her work. The Savannah native has won awards for her branding work on OneSource Management’s GreenSweep program, The Johnson Studio and the High Museum of Art’s annual Wine Auction. She currently leads the creative team for AmericasMart, the largest wholesale marketplace in the United States. Lively lives in Grant Park with her husband, Brandon.

Matt Worsham has been promoted to Art Director. Since joining Brand Fever (formerly The Jones Group) in 2006, Worsham led the implementation and delivery of The Coca-Cola Enterprises website, which has been recognized with a Webby Award from the International Academy of Digital Arts & Sciences. He also led a comprehensive re-branding initiative for Cox Communications, which was recently honored by the American Marketing Association. Worsham lives in Alpharetta.

Chris Lowndes has been promoted to Art Director. Lowndes interned with The Jones Group while working on his Bachelor of Arts degree at Georgia State University. Upon graduation, he joined the firm in 2004. Over the past four years, he has worked on a number of projects including designing and developing innovative trade show presence for The Coca-Cola Company at the National Association for Convenience and Petroleum Retailing (NACS) Show and the Food Marketing Institute Show (FMI), two of the most prestigious trade shows for food and beverage retailers. Lowndes lives in Midtown.

Kendra Lively has been promoted to Creative Director. Matt Worsham and Chris Lowndes were each promoted to Art Director at Brand Fever (formerly The Jones Group).

“The strength of Brand Fever (formerly The Jones Group) has always been our people,” said Jones. “We are committed to hiring, nurturing and elevating the very best people in the industry. These promotions reflect the incredible skill, talent and creative leadership of Kendra, Matt and Chris. They have made significant contributions to the forward movement of our clients’ brands, products and services. I am confident they will continue to provide our clients with outstanding return on investment.”
About Brand Fever (formerly The Jones Group)
Brand Fever (formerly The Jones Group) is an Atlanta-based, national marketing and design firm that focuses on reinforcing and enhancing brand image through effective marketing and visual communications strategies designed to increase profitability with a measurable record of success. The company’s diverse portfolio encompasses brand identity programs and annual reports, as well as corporate collateral and national promotions. The talented team produces award-winning work spanning print, interactive and environmental display media. Clients include some of the world’s largest companies and most recognized brands, including The Coca-Cola Company, Cox Communications, Georgia-Pacific Corporation, UPS, Mohawk Industries and PolyVision, a Steelcase company.

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