Yearly Archives: 2006

Brand Fever of Atlanta earns a 2006 Webby Award for OneSource Website

 

ATLANTA – The OneSource website, created by Brand Fever (formerly The Jones Group), has earned the Atlanta-based agency a 2006 Webby Award given by the International Academy of Digital Arts & Sciences. The Official Honoree distinction granted to The Jones Group is awarded to sites that score in the top 20% of the 5,500 sites entered from the United States and 40 other countries. The 10th annual Webby Awards was the largest in the history of the award.

Angela Gustafson, vice president of marketing services for OneSource notes, “We consider our website to be a key building block in our interactive marketing strategy. All components of our marketing campaign lead to www.one-source.com, so the site needs to be clear and effective. Brand Fever (formerly The Jones Group) started with a blank slate and designed a site that sets us apart from the competition by focusing on the people-driven aspect of our industry. The easy-to-use interface is exactly what we wanted, giving us maximum control and allowing frequent updates. Our search engine-referred traffic has grown more than 800% since launch.”

The Webby honor is the latest of numerous awards received by The Jones Group since its founding in 1997 by Vicky Jones. The agency creates strategic visual communications solutions by focusing on reinforcing and enhancing brand image through internal and external communication.

Jones states, “We are just thrilled that OneSource Management, Inc.’s website has been recognized as a Webby Awards Official Honoree. Existing in two languages with an extensive content management system, it stands as one of the most comprehensive websites our company has designed and developed.”

The company’s diverse portfolio includes business-to-business and business-to-consumer expertise. Projects include brand identity, annual reports, corporate collateral and national promotions in print and interactive mediums. Brand Fever (formerly The Jones Group)’s work “involves, informs, persuades and distinguishes” for its growing list of clients including The Coca-Cola Company, UPS, Home Depot, Mohawk Industries and Georgia-Pacific. Brand Fever (formerly The Jones Group) also continues to build its clients in the luxury brands market including wine and spirits and boutique destinations. Its expertise in the hospitality, food and beverage, and textiles industries has also garnered national recognition.

Brand Fever develops brand identity for new Cenitare Restaurant Group

Brand Fever (formerly The Jones Group) of Atlanta has been selected to create the brand identity for several restaurant concepts within the Cenitare Restaurat Group.

ATLANTA – Brand Fever (formerly The Jones Group) of Atlanta has been selected to create the brand identity for several restaurant concepts within the Cenitare Restaurat Group. Newly-formed, Cenitare is owned by culinary duo Rick Tramonto and Gale Gand of the legendary Trio and Brasserie T and Chicago’s highly acclaimed Tru.  Cenitare will develop four new concepts to debut in the Chicago market in Wheeling, Illinois’ new Westin Chicago North Shore hotel. The restaurants include Osteria di Tramonto, Tramonto’s Steak & Seafood, the RT Lounge, and Gale’s Coffee Bar. Brand Fever (formerly The Jones Group) is developing the brand identity for the restaurant concepts set to open fall 2006.

Tramonto and Gand have an illustrious background and have been cooking together for nearly 25 years.  Best known for their work at Tru, they are accomplished cookbook authors and have done extensive television work, including Gand’s Food Network show “Sweet Dreams”.

Vicky Jones notes, “We are honored to be working with Chefs Tramonto and Gand. The challenge of creating visual identities at this level is energizing to me and my team and furthers our passion for the restaurant and hospitality industry.” Brand Fever (formerly The Jones Group) has successfully positioned itself as a leader in the luxury brands market including wine and spirits and boutique destinations. Its expertise in the hospitality, food and beverage, and textiles industries has garnered national recognition.

Founded by Vicky Jones in 1997, Brand Fever (formerly The Jones Group) creates strategic visual communications solutions by focusing on reinforcing and enhancing brand image through internal and external communication. The diverse portfolio includes business-to-business and business-to-consumer expertise. Projects include brand identity, annual reports, corporate collateral and national promotions in print and interactive medium. The Jones Group’s work “involves, informs, persuades and distinguishes” for its growing list of clients including The Coca-Cola Company, UPS, Home Depot, Mohawk Industries and Georgia-Pacific.

Brand Fever leads branding campaign for a beef industry pioneer

Brand Fever (formerly The Jones Group) has been selected by Halperns’ Purveyors of Steak and Seafood to lead the visual communication strategies for the company.

ATLANTA – Brand Fever (formerly The Jones Group) of Atlanta has been selected by Halperns’ Purveyors of Steak and Seafood to lead the visual communication strategies for the company which is dedicated to center-of-the-plate ingredients. Brand Fever (formerly The Jones Group)’s branding initiatives include logo and web development and marketing collateral for Halperns’, founded by beef industry pioneer Howard Halpern and his son, Kirk Halpern.

Vicky Jones notes, “We are excited to be working with Halperns’ Purveyors of Steak and Seafood. It serves as a reflection of the success we have enjoyed in the food and beverage industry during the past nine years. In that time, we have been fortunate to work with some of the best, most dynamic individuals within this niche, including the Halperns’ who challenge and further inspire us.”

Founded by Vicky Jones in 1997, Brand Fever (formerly The Jones Group) creates strategic visual communications solutions by focusing on reinforcing and enhancing brand image through internal and external communication. The diverse portfolio includes business-to-business and business-to-consumer expertise. Projects include brand identity, annual reports, corporate collateral and national promotions in print and interactive mediums. Brand Fever (formerly The Jones Group)’s work “involves, informs, persuades and distinguishes” for its growing list of clients including The Coca-Cola Company, UPS, Home Depot, Mohawk Industries and Georgia-Pacific.

The Jones Group has successfully positioned itself as a leader in the luxury brands market including wine and spirits and boutique destinations. Its expertise in the hospitality, food and beverage, and textiles industries has garnered national recognition.

Brand Fever develops communication strategies for Thomas Enterprises

Brand Fever (formerly The Jones Group) has been retained to create the brand identity, web development, marketing collateral, and in some cases, nomenclature for Thomas Enterprises.

ATLANTA – Brand Fever (formerly The Jones Group) of Atlanta has been selected by Thomas Enterprises, Inc. to create and implement comprehensive branding campaigns for several of its commercial and retail projects nationwide. The work includes print and interactive design for the corporation’s landmark multi-million dollar mixed-use developments in Atlanta, Orlando, San Antonio and Sacramento.

Specifically, Brand Fever (formerly The Jones Group) has been retained to create the brand identity, web development, marketing collateral, and in some cases, nomenclature for Thomas Enterprises; Prospect Park and The Stanbury Hotel (Alpharetta, Georgia); Universal Boulevard (Orlando, Florida); The Rim and Hotel Talavera (San Antonio, Texas); and The Railyards (Sacramento, California). Brand Fever (formerly The Jones Group) also redesigned Thomas Enterprises’ corporate website (www.thomasent.com). The account is another step toward cementing Brand Fever (formerly The Jones Group)’s reputation in the commercial real estate development industry as a leader in providing strategic visual communications solutions.

Founded by Vicky Jones in 1997, Brand Fever (formerly The Jones Group) creates strategic visual communications solutions by focusing on reinforcing and enhancing brand image through internal and external communication. The diverse portfolio includes business-to-business and business-to-consumer expertise. Projects include brand identity, annual reports, corporate collateral and national promotions in print and interactive mediums. Brand Fever (formerly The Jones Group)’s work “involves, informs, persuades and distinguishes” for its growing list of clients including The Coca-Cola Company, UPS, Home Depot, Mohawk Industries and Georgia-Pacific.

The Jones Group continues to build its clients in the luxury brands market including wine and spirits and boutique destinations. Its expertise in the hospitality, food and beverage, and textiles industries has garnered national recognition.

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