Yearly Archives: 2004

Georgia-Pacific Awards GROWTH Employee Newsletter to Brand Fever

Georgia-Pacific has chosen Brand Fever (formerly The Jones Group) to redesign its employee newsletter

ATLANTA – Georgia-Pacific has chosen Brand Fever (formerly The Jones Group) to redesign its employee newsletter, which is distributed to 55,000 employees bi-monthly. Georgia-Pacific asked Jones to design the newsletter to appeal to all of GP’s employees from top-level executives to plant employees. Brand Fever (formerly The Jones Group) also produced an online version of the newsletter for GP.

Georgia-Pacific Corporation, headquartered in Atlanta, Georgia is one of the world’s leading manufacturers and marketers of paper, packaging and building products. With 2004 sales of $20 billion, GP employs people in more than 300 locations in North America and Europe.

Located in a loft in the historic Pioneer Neon Building, award-winning The Jones Group has been helping its clients build brands through the progressive digital, physical and print mediums, creating smart marketing communication for the past seven years. Clients include The Coca-Cola Company; UPS; Mohawk Industries; PolyVision, A Steelcase Company, and The Old Edwards Inn and Spa.

Brand Fever wins recognition in the 2005 Rockport Touch This annual

Brand Fever (formerly The Jones Group) is recognized for it’s wonderful creative work for The Shepherd Center one of the top spinal injury centers in the United States.

ATLANTA – Brand Fever (formerly The Jones Group) is recognized for it’s wonderful creative work for one of the top spinal injury centers in the United States. The Shepherd Center’s largest annual fundraising event is called The Legendary Party. Brand Fever (formerly The Jones Group) works with The Shepherd Center to brand the entire event, from invitations to promotional materials, the Jones team brings the theme alive.

Rockport Touch This highlights design work that breaks conventional rules of design through the use of clever and imaginative materials. Touch This recognizes designers from all over the world for their dynamic designs that build image.

Located in a loft in the historic Pioneer Neon Building, award-winning The Jones Group has been helping its clients build brands through the progressive digital, physical and print mediums, creating smart marketing communication for the past seven years. Clients include The Coca-Cola Company; UPS; Mohawk Industries; PolyVision, A Steelcase Company, and The Old Edwards Inn and Spa.

Brand Fever Launches Smokejack, an Upscale BBQ Restaurant

Brand Fever (formerly The Jones Group) was selected to develop the identity of the second upscale Fotos Group concept, Smokejack.

ATLANTA – Brand Fever (formerly The Jones Group) was selected to develop the identity of the second upscale Fotos Group concept, Smokejack. Veteran restaurateurs Dave Filipowicz, Jay Swift and Andrew Fotos, came together to bring delicious smoky pork barbecue straight from the pit to your plate.

Smokejack is located at 29 South Main Street, a historic building in Alpharetta. The restaurant is intended to be more upscale than most barbecue places, with most entrees ranging in price from $11 to $20. Smokejack offers a variety of wood-fired entrees, appetizers, and sides to satisfy a variety of palettes.

Located in a loft in the historic Pioneer Neon Building, award-winning Brand Fever (formerly The Jones Group) has been helping its clients build brands through the progressive digital, physical and print mediums, creating smart marketing communication for the past seven years. Clients include The Coca-Cola Company; UPS; Mohawk Industries; PolyVision, A Steelcase Company, and The Old Edwards Inn and Spa.

Brand Fever partners with Mohawk FloorCare Essentials

Mohawk FloorCare Essentials has chosen Brand Fever (formerly The Jones Group) to create it’s brand presence and communications materials.

ATLANTA – Mohawk FloorCare Essentials has chosen Brand Fever (formerly The Jones Group) to create it’s brand presence and communications materials to market their business opportunity to potential franchisees and 2,500 Mohawk licensed dealers nationwide. Brand Fever (formerly The Jones Group) created sales and marketing communication materials that “captured the essence of FloorCare Essentials,” as noted by Brian Warren, CEO of FloorCare Essentials.

Brand Fever (formerly The Jones Group) delivered a brilliant presentation package to FloorCare Essentials that effectively presented the depth of information needed to sell a business; resulting in a successful close rate increase of 50 percent in its first month of use.

Located in a loft in the historic Pioneer Neon Building, award-winning Brand Fever (formerly The Jones Group) has been helping its clients build brands through the progressive digital, physical and print mediums, creating smart marketing communication for the past seven years. Clients include The Coca-Cola Company; UPS; Mohawk Industries; PolyVision, A Steelcase Company, and The Old Edwards Inn and Spa.

Brand Fever receives Two Interactive Investor Relations Awards

ATLANTA – Brand Fever (formerly The Jones Group) receives recognition in two categories by the Web Marketing Association’s first annual Interactive Investor Relations Awards. IR Awards recognize excellence in online investor relations web development.

Brand Fever (formerly The Jones Group) received recognition for outstanding achievement in Best Oil and Gas IR Site Category for its work on RPC, Inc, and Best Leisure IR Site Category for Marine Products Corporation.

Located in a loft in the historic Pioneer Neon Building, award-winning Brand Fever (formerly The Jones Group) has been helping its clients build brands through the progressive digital, physical and print mediums, creating smart marketing communication for the past seven years. Clients include The Coca-Cola Company; UPS; Mohawk Industries; PolyVision, A Steelcase Company, and The Old Edwards Inn and Spa.

 

Brand Fever receives Eight awards in Graphic Design USA’s 25th Annual

ATLANTA – Brand Fever (formerly The Jones Group) is proud to announce an outstanding showing in the 2004 Graphic Design: usa competition. Brand Fever (formerly The Jones Group) received awards of excellence in communication and graphic design for eight pieces of work in 2004. Graphic Design: usa’s annual is nationally distributed every December to top-notch, industry decision makers. The Competition honors outstanding graphic design, marketing communication and advertising art.

Brand Fever (formerly The Jones Group) received accolades for their work on:

1| The Abernathy Group identity

2| Katy Davis identity

3| Dorothy Valworth identity

4| 2004 High Museum Wine Auction poster

5| Shepherd Center Legendary Patron Party invitation

6| Shepherd Center Legendary Ball program

7| The Old Edwards Spa logo

8| Brand Fever (formerly The Jones Group) 2003 holiday card

Located in a loft in the historic Pioneer Neon Building, award-winning Brand Fever (formerly The Jones Group) has been helping its clients build brands through the progressive digital, physical and print mediums, creating smart marketing communication for the past seven years. Clients include The Coca-Cola Company; UPS; Mohawk Industries; PolyVision, A Steelcase Company, and The Old Edwards Inn and Spa.

Vicky Jones, Brand Fever Educates Retailers At AmericasMart University

A dynamic Web presence is crucial to success for any type of retailer in today’s social-networked, internet-based marketplace, and graphic design is a central component in establishing a company’s brand and communicating the right message.

During two seminars hosted by AmericasMart University as part of The Atlanta International Gift & Home Furnishings Market, Vicky Jones provided these insights and more to an audience of retailers intent on learning how they can grow and improve their businesses.

AmericasMart® University (AMU), an extension of the largest wholesale marketplace of its kind, is an educational program covering business fundamentals to equip retailers with the best tools and techniques to stay competitive and grow. The one-hour classes are offered during the January and July Gift Markets.

Jones’ first seminar focused on the importance of graphic design and examined the tenants of a successful brand, while also providing a process that will lead to a differentiated, sustainable identity. She advised the audience in the same way she advises her clients on a daily basis, saying, “Make the development of your brand a priority.  Consistency is the foundation of solid brand equity.”

When the subject turned to interactive in her second seminar, the interest and enthusiasm among the attendees resulted in the second-highest attendance at AMU. In establishing the priority a website plays in the overall health of a business, Jones stressed that simply having a website is not enough. It is the front door to a company’s brand and must be designed in a way that effectively and succinctly communicates the essence of the brand promise.

The attendees were given the roadmap to develop, launch and market a website, and Jones provided tools to measure traffic and how the results of web analytics can help companies refine not only their online presence, but their overall marketing communications efforts. Leaving the audience with a final thought, Jones said, “You don’t need to break the bank (to develop a successful site), but you do need to break a sweat.”

About Brand Fever (formerly The Jones Group)
Brand Fever (formerly The Jones Group) is an Atlanta-based, full-service creative agency that focuses on reinforcing and enhancing brand image through effective marketing and visual communication strategies designed to increase profitability with a measurable record of success. The company’s diverse portfolio encompasses brand identity programs and annual reports, as well as corporate collateral and national promotions. The talented team produces award-winning work spanning print, interactive and environmental display media. Clients include some of the world’s largest companies and most recognized brands, including The Coca-Cola Company, Cox Communications, Georgia-Pacific Corporation, UPS and Mohawk Industries.

Piedmont Hospital to commemorate its centennial anniversary

Brand Fever (formerly The Jones Group) partnered with Piedmont Hospital to create “A Century of Better Care. 100 Years of Piedmont Hospital.”

ATLANTA – Brand Fever (formerly The Jones Group) embarked on new territory as it partnered with Piedmont Hospital to create “A Century of Better Care. 100 Years of Piedmont Hospital.” Jones worked closely with the archive department at Piedmont to create an elegant 116-page historical retrospective chronicling Piedmont’s rich history.

The book kicks off a year full of centennial events celebrating Piedmont’s contribution to the medical industry. Piedmont is well known for its doctors, whose focus on medical care to treat the root of the problem, instead of the symptoms, has made them leaders in the medical community. Piedmont was also one of the earliest facilities to recognize the importance of nutrition as it relates to individual health, which we know today, to be the foundation of good health.

Located in a loft in the historic Pioneer Neon Building, award-winning Brand Fever (formerly The Jones Group) has been helping its clients build brands through the progressive digital, physical and print mediums, creating smart marketing communication for the past seven years. Clients include The Coca-Cola Company; UPS; Mohawk Industries; PolyVision, A Steelcase Company, and The Old Edwards Inn and Spa.

Brand Fever Takes Home a HOW Magazine Interactive Design Award

ATLANTA – Brand Fever (formerly The Jones Group), a progressive Atlanta marketing and communications firm, was honored with an award of excellence from the 5th Annual HOW Magazine Interactive Design Competition, for it’s corporate website.

Founded in 1985, HOW magazine is an elite business-to-business journal for the graphic design community. HOW’s interactive design feature is a valued resource for information about studios across the United States.

Located in a loft in the historic Pioneer Neon Building, award-winning Brand Fever (formerly The Jones Group) has been helping its clients build brands through the progressive digital, physical and print mediums, creating smart marketing communication for the past seven years. Clients include The Coca-Cola Company; UPS; Mohawk Industries; PolyVision, A Steelcase Company, and The Old Edwards Inn and Spa.

Brand Fever | Award of Excellence’ by American Corporate Identity 20

ATLANTA – Atlanta-based, Brand Fever (formerly The Jones Group), wins its 11th American Corporate Identity award for the Devin Properties Peregrine Brochure. The brochure will appear in the 20th American Corporate Identity annual at the end of 2004.

American Corporate Identity is internationally renowned for its dedication to corporate identity, and it’s competitions have always showcased the best corporate identities in use in the United States today.

Located in a loft in the historic Pioneer Neon Building, award-winning Brand Fever (formerly The Jones Group) has been helping its clients build brands through the progressive digital, physical and print mediums, creating smart marketing communication for the past seven years. Clients include The Coca-Cola Company; UPS; Mohawk Industries; PolyVision, A Steelcase Company, and The Old Edwards Inn and Spa.

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