Yearly Archives: 2003

Modern Day Bacchus for High Museum Wine Auction’s 12th Year

 

ATLANTA – Atlanta’s Brand Fever (formerly The Jones Group) has uncorked its talents once again as it redefines the look of the renowned High Museum Wine Auction, currently preparing for its 12th year in 2004. In its first year working with the Wine Auction Committee, Brand Fever (formerly The Jones Group) was charged with creating the visual to accompany the “The Perfect Case” theme.

The strategic branding and design firm created a modern day Bacchus, with a retro theme. The bold new design was recently unveiled at the High Museum Preview Party. It features Bacchus, clad in burgundy, perched atop three wooden cases, preparing to sip from the perfect glass of wine. Accompanying pieces continue the retro feel with abstract wine glasses and modern, curved lines in muted shades of purple, burgundy and gold, running throughout.

Vicky Jones, principal at Brand Fever (formerly The Jones Group) notes, “It was an honor and a challenge to create something that personifies next year’s theme and honors the significance of the event.”

Located in a loft in the historic Pioneer Neon Building, Brand Fever (formerly The Jones Group) has been helping its clients build brands through the appropriate digital, physical and print mediums, creating exactly right, award-winning branding and design for the past six years. Clients include The Coca-Cola Company; PolyVision, a Steelcase Company; Home Depot; and Spa Sydell.

Mohawk Floored by Response to Nationwide Sale First of Its Kind

Brand Fever (formerly The Jones Group) provided Dalton-based Mohawk Industries strategic program planning and branding for its first annual Mohawk Anniversary Month sales event which just successfully culminated.

ATLANTA – Brand Fever (formerly The Jones Group) recently branched into a new market by landing Dalton-based Mohawk Industries for its first annual Mohawk Anniversary Month sales event which just successfully culminated. The event celebrated the flooring giant’s 125th year in business. This was the largest and first sale of its kind for Mohawk.

Brand Fever (formerly The Jones Group) provided strategic program planning and branding to establish the look and feel of this inaugural event in all Mohawk Floorscapes and Mohawk ColorCenters across America. Mohawk had a phenomenal response to the campaign and reports capturing 93% participation from its retailers and a 17% increase in sales due to the campaign’s strong and effective impression.

Located in a loft in the historic Pioneer Neon Building, Brand Fever (formerly The Jones Group) has been helping its clients build brands through the appropriate digital, physical and print mediums, creating exactly right, award-winning branding and design for the past six years. Clients include The Coca-Cola Company; PolyVision, a Steelcase Company; Home Depot; and Spa Sydell.

Brand Fever Wins 3 Graphic Design: USA Awards in 2003

ATLANTA – Brand Fever (formerly The Jones Group) does it again, it not only won one Graphic Design:usa award, but three. Brand Fever (formerly The Jones Group) has been recognized for the Coca-Cola Healthcare West Implementation Guide, the Reynolds Group Identity, and the Geographics Open House invitation.

Graphic Design:usa honors outstanding graphic design, marketing communication and advertising art in its annual. The Graphic Design:usa annual is distributed at the end of every year to the crème de la crème of industry decision makers.

Located in a loft in the historic Pioneer Neon Building, award-winning Brand Fever (formerly The Jones Group) has been helping its clients build brands through the progressive digital, physical and print mediums, creating smart marketing communication for the past seven years. Clients include The Coca-Cola Company; UPS; Mohawk Industries; PolyVision, A Steelcase Company, and The Old Edwards Inn and Spa.

Brand Fever takes home 3 American Corporate Identity Awards in 2003

ATLANTA – Atlanta based, Brand Fever (formerly The Jones Group), has won American Corporate Identity awards of excellence for its work on Coca Cola’s “I Have a Voice” logo, The Reynolds Group identity and the Graphic Response identity.

American Corporate Identity, in its 19th year, is the only competition to focus specifically on corporate identity and is internationally know for showcasing the best corporate identities in use in the United States. The largest producer of graphic books will release the 320-page annual honoring award recipients in December of 2003.

Located in a loft in the historic Pioneer Neon Building, award-winning Brand Fever (formerly The Jones Group) has been helping its clients build brands through the progressive digital, physical and print mediums, creating smart marketing communication for the past seven years. Clients include The Coca-Cola Company; UPS; Mohawk Industries; PolyVision, A Steelcase Company, and The Old Edwards Inn and Spa.

Brand Fever is the Recipient of a Prestigious Print Design Award

ATLANTA – Brand Fever (formerly The Jones Group) is the successful winner of a 2003 Print Design certificate of excellence in the category of Self Promotion for it’s work on Brand Fever (formerly The Jones Group) Air Freshener Holiday Card.

Print magazine provides a comprehensive design profile of United States graphic design teams. The Print design competition is national competition recognizing top regional and local talent, and is great resource to gain new client contact.

Located in a loft in the historic Pioneer Neon Building, award-winning Brand Fever (formerly The Jones Group) has been helping its clients build brands through the progressive digital, physical and print mediums, creating smart marketing communication for the past seven years. Clients include The Coca-Cola Company; UPS; Mohawk Industries; PolyVision, A Steelcase Company, and The Old Edwards Inn and Spa.

Travelers, Flooring Buyers and Athletes All Touched by Brand Fever

ATLANTA – Atlanta’s Jones Design Group is spreading its wings this year with air travelers, consumers and athletes, in Atlanta and across the country, with three separate clients and projects.

Travelers on Delta Air Lines Grab a Jones Design Group-Designed Snack Bag

The downtown-based multidisciplinary visual communications firm has recently delivered, for its long-time client Coca-Cola, the Dasani “Little Blue Bag”, enjoyed on all Delta’s snack flights nationwide. The innovative package looks like a carry on to appeal to the business traveler. Jones Design is responsible for the design and implementation of the containers and the coolers located at departure gates in airports across the country.

Jones Design Group Designs for Wheelchair Division of July 4, 2003 Peachtree Road Race

A strong supporter of the Shepherd Center, Jones Design Group stepped up to the challenge again by designing the tee shirts for the wheel chair division in the famed July 4th Peachtree Road Race. Thousands of spectators will see Jones Design Group’s work proudly featured on the athletes shirts in 2003. The agency is also responsible for branding the high profile charity’s Derby Day, (Jones Design Group has been a sponsor for two consecutive years by fulfilling the visual and marketing materials), and will undertake the design efforts for the Legendary Ball in November, 2003.

Jones Design Group in 2003

Vicky Jones, Jones Design Group founder and principal, notes, “The Shepherd Center serves such a unique and critical role to assist individuals with catastrophic injuries and diseases. This is
one small way we can give something of what we do every day. It is about one company, passionate about its work, helping another company passionate about its mission, and we are honored to be part of that.”

Jones Design Group Helps New Client, Mohawk Industries, Boost Sales This Fall

Jones Design Group has just branched into a new market by landing Dalton-based Mohawk Industries for its first annual Mohawk Anniversary Month, October, 2003 celebrating the flooring giant’s 125th year in business. This is the largest and first sale of its kind for Mohawk.

Jones Design Group is providing strategic program planning and branding the look and feel of this inaugural event in all retail centers across America, including Mohawk Floorscapes and Mohawk ColorCenters.

Located in a loft in the historic Pioneer Neon Building, award-winning Jones Design Group has been helping its clients build brands through the appropriate digital, physical and print mediums, creating exactly right design for the past five years. Clients include The Coca-Cola Company; PolyVision, a Steelcase Company; Home Depot; and Spa Sydell.

Brand Fever Brings Home 2 Bronze Summit Awards in 2003

ATLANTA – Brand Fever (formerly The Jones Group) is proud to announce Bronze Summit Creative Awards in both the Printed Campaign category, for the Shepherd Center Derby Day 2002 campaign, and the Self Promotion Invitation/Announcement category, for Brand Fever (formerly The Jones Group) 2002 Holiday card.

The Summit Creative Awards provide the only opportunity for small advertising agencies, video production companies, multi-media and creative firms to compete internationally. Brand Fever (formerly The Jones Group) has received 5 Summit Awards in the last 3 years.

Located in a loft in the historic Pioneer Neon Building, award-winning Brand Fever (formerly The Jones Group) has been helping its clients build brands through the progressive digital, physical and print mediums, creating smart marketing communication for the past seven years. Clients include The Coca-Cola Company; UPS; Mohawk Industries; PolyVision, A Steelcase Company, and The Old Edwards Inn and Spa.

Brand Fever (formerly The Jones Group) Wins a STEP Inside Design Award in 2003.

Brand Fever (formerly The Jones Group) is proud to announce a STEP inside design award its bold design of The Johnson Studio direct mail piece.

ATLANTA – And a happy holidays it is. Brand Fever (formerly The Jones Group) is proud to announce a STEP inside design award its bold design of The Johnson Studio direct mail piece.

STEP inside design magazine, published by the Dynamic Graphics Group, offers a unique awards competition that interviews all of its winners to reveal the creative thinking behind the successful execution.

Located in a loft in the historic Pioneer Neon Building, award-winning Brand Fever (formerly The Jones Group) has been helping its clients build brands through the progressive digital, physical and print mediums, creating smart marketing communication for the past seven years. Clients include The Coca-Cola Company; UPS; Mohawk Industries; PolyVision, A Steelcase Company, and The Old Edwards Inn and Spa.

Brand Fever partners with the Old Edwards Hospitality Group

ATLANTA – The Old Edward Hospitality Group, in Highlands North Carolina, has chosen Brand Fever (formerly The Jones Group) to launch the Old Edwards Inn and Spa, Madison’s Restaurant and Wine Garden, Acorn’s retail shops including Miss Priss, Kelsey& Hutchinson Lodge, and the Rib Shack.

Brand Fever (formerly The Jones Group) used its branding experience to develop a family of brands with complementary yet distinct identities. From web presence to in-house communication to marketing collateral, Brand Fever (formerly The Jones Group) has thoroughly developed each subsidiary’s personality and brand identity.

Located in a loft in the historic Pioneer Neon Building, award-winning Brand Fever (formerly The Jones Group)’s clients include The Coca-Cola Company; UPS; Mohawk Industries; PolyVision, A Steelcase Company, and The Old Edwards Inn and Spa.

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